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About

Effective sales and marketing starts with the right accounts. Keyplay is the new way to find your ICP, prioritize your market, and track account signals. Keyplay is a specialized account-based marketing (ABM) platform designed to help B2B companies identify and engage high-value target accounts. By leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay enables businesses to discover and prioritize their ideal customer profiles (ICPs), facilitating more effective marketing and sales efforts. The platform streamlines the process of building account lists and executing personalized outreach strategies, ultimately helping organizations to improve lead generation, accelerate sales cycles, and drive revenue growth with precision.

About

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B sales teams

Audience

Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$12,000/year
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Keyplay
United States
keyplay.io

Company Information

MRP
Founded: 2002
United States
www.mrpfd.com

Alternatives

Alternatives

N.Rich

N.Rich

N Technologies
Terminus

Terminus

Terminus Software
Foundry ABM

Foundry ABM

Foundry

Categories

Categories

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Channel Marketing Features

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Salesforce
Adobe Marketo Engage
Eloqua
HubSoft
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub

Integrations

Salesforce
Adobe Marketo Engage
Eloqua
HubSoft
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Claim Keyplay and update features and information
Claim Keyplay and update features and information
Claim MRP Prelytix® and update features and information
Claim MRP Prelytix® and update features and information