KalibrateKalibrate Technologies
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Related Products
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About
Kalibrate Fuel Pricing enables fuel retailers to set optimal fuel prices across their network with confidence and control.
It combines accurate market data, advanced fuel pricing rules, and scenario modelling so teams can respond quickly to competitor moves and margin pressures.
The result is fuel pricing that’s consistent, auditable, and aligned to both local market conditions and broader business strategy.
Strengths
Proven dependability over 40 years — we’ve helped fuel retailers stay in control of pricing decisions through countless periods of volatility
Strategic credibility — Clear, transparent reasoning and audit logs to prove the effectiveness of pricing decisions
Control — You stay firmly in command of every decision, even when using AI or automation
Patented AI — 7 machine learning patents for our proven AI fuel price optimization tools
Experienced, global client success team who understand your market and have walked in your shoes
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About
Upp.ai is an innovative agent-based AI platform that is disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment and workflow automation. Upp.ai captures market demand in real time, manages campaigns at a SKU level and scales to the largest inventories while providing measurement and transparency to ensure alignment with paid media objectives and business goals.
Upp.ai supports retail paid media teams by automating campaign management, interpreting market and first party data to maximise marketing investments.
The company was recognised for its leading AI solutions at the PMW awards and UK eCommerce awards 2025.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Fuel Retailers
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Audience
Paid media teams and CMOs at enterprise retail brands who need to move beyond manual media buying to prove commercial impact.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationKalibrate Technologies
Founded: 1993
United Kingdom
kalibrate.com/kalibrate-fuel-pricing-software/
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Company InformationUpp.ai
United Kingdom
upp.ai/
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Categories |
Categories |
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Fuel Management Features
Billing & Invoicing
Fuel Card Reconciliation
Fuel Cards
Fuel Cost Management
IFTA Reporting
Industry Pricing
Personnel Management
Third Party Interface
Variables Monitoring
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Integrations
Google Shopping
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