Prism by Calibrated IntelligenceCalibrated Intelligence
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About
Accelerate your Amazon Advertising success. The Intentwise platform empowers brands, sellers and agencies with precious insights, automation, and expertise. Hundreds of Advertisers and Agencies in over 11 countries are leveraging Intentwise to drive their Amazon growth. Algorithmic recommendations help you exploit every available opportunity. Recommendations span bid optimization, keyword optimization, product targeting, account structure design, and more. Automation enables the rapid execution of time-consuming tasks such as bulk bid updates, day-parting, and addition of keywords from search terms. Finding opportunities and detecting anomalies has never been simpler. Understand what changed by comparing performance between time periods. Always be in the know with automated alerts. Deep-dive with ease into a specific campaign, product, or keyword level performance. Discover growth opportunities and adopt best practices with our audits.
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About
Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation.
Key capabilities:
• Dual AI agents for 24/7 automated optimization and weekly strategic insights
• 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews
• Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour
• 24-hour undo on all changes with built-in safety nets to prevent over-optimization
• Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules
Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Brands, sellers or agencies looking for an advertising platform to drive their Amazon growth
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Audience
Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$499 per month
Free Version
Free Trial
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Pricing
$29/user/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationIntentwise
Founded: 2015
United States
intentwise.com
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Company InformationCalibrated Intelligence
Founded: 2026
United States
calibratedintelligence.com
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Categories |
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Integrations
Amazon
Amazon Ads
Criteo Commerce Max
Google Data Studio
Microsoft Excel
Roundel
Tableau
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Integrations
Amazon
Amazon Ads
Criteo Commerce Max
Google Data Studio
Microsoft Excel
Roundel
Tableau
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