Identity Matrix vs. Upstack Data Comparison


Identity Matrix	Upstack Data	+	+
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About Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.		About Upstack Data is the #1 Recommended Toolkit for Data Driven Marketing. We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B sales and marketing teams seeking a tool to identify and engage high-intent website visitors		Audience DTC, ECommerce, and B2B
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos No images available
Pricing $149 per month Free Version Free Trial		Pricing $149/month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.9 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information Identity Matrix Founded: 2023 United States identitymatrix.ai/		Company Information Upstack Data Founded: 2022 United States www.upstackdata.com
Alternatives Avina		Alternatives Customerlabs CDP Customerlabs
Knowledge		Lifesight
Koala		Attribuly
Visual Visitor		CAKE
ZoomInfo Sales ZoomInfo View All		Triple Whale View All
Categories Buyer Intent Customer Journey Mapping Tools Identity Resolution Lead Generation Lead Intelligence Lead Scoring Website Visitor Identification		Categories eCommerce Analytics eCommerce Tools Identity Resolution Marketing Attribution
Show More Features Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification
Integrations ActiveCampaign Apollo.io Clay HubSpot CRM HubSpot Customer Platform Marketo Outreach Salesforce Shopify Slack Zapier Show More Integrations View All 10 Integrations		Integrations ActiveCampaign Apollo.io Clay HubSpot CRM HubSpot Customer Platform Marketo Outreach Salesforce Shopify Slack Zapier Show More Integrations View All 1 Integration
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