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About

Hubble is an all-in-one user research platform designed to empower product teams with continuous user insights throughout the product development cycle. It offers a suite of tools, including unmoderated research capabilities such as usability tests, concept tests, prototype tests, design AB tests, live product tests, card sorting, and tree tests. These features enable teams to test product ideas early, scale user research insights, and make informed product decisions. Hubble also provides in-product surveys to collect contextual feedback from users, enhancing engagement and survey response rates. Additionally, it offers participant recruitment services, granting access to a diverse pool of over 4 million B2B and B2C user personas across 150 countries, streamlining the research recruitment process. The platform integrates with tools like Figma for seamless prototype testing and supports various question types for comprehensive data collection.

About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

UX researchers wanting a platform to conduct unmoderated studies, in-product surveys, and participant recruitment

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$95 per month
Free Version
Free Trial

Pricing

$199/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Hubble
United States
www.hubble.team/

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com
UserZoom

UserZoom

UserTesting

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Apollo.io
Cint
Figma
Greenhouse
Insuresoft Diamond
Lovable
Novo
OpenSpace
PureSpectrum
Respondent
Segment
Slack
User Interviews
Vacasa
Zapier

Integrations

Apollo.io
Cint
Figma
Greenhouse
Insuresoft Diamond
Lovable
Novo
OpenSpace
PureSpectrum
Respondent
Segment
Slack
User Interviews
Vacasa
Zapier
Claim Hubble and update features and information
Claim Hubble and update features and information
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