HubSpot AEO

HubSpot AEO

HubSpot
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About

HubSpot AEO is an answer engine optimization tool designed to help businesses improve their visibility in AI-driven search results. It focuses on how companies appear in answers generated by platforms like ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that shows how often a brand is mentioned and the sentiment of those mentions. It also tracks relevant prompts and questions that potential customers are asking AI systems. HubSpot AEO analyzes which content sources and pages influence AI-generated answers. The tool offers actionable recommendations to help businesses improve their presence in AI search. Overall, HubSpot AEO helps companies become more discoverable in the evolving landscape of AI-powered search.

About

Which AI Sent shows which AI assistants send you customers. It tracks the website visits, leads and sales that come from ChatGPT, Gemini, Perplexity, Claude and Copilot, next to Google, social and everything else. Most AI visibility tools only check whether AI mentions your brand. Which AI Sent tracks what happens after: the click from ChatGPT, the pages the person read, the form they filled in, and the job or sale it became. Features: AI traffic dashboard, leads linked to the AI assistant that sent them, revenue from AI, weekly checks of whether ChatGPT recommends you, instant lead emails, a weekly report, CRM webhooks (Zapier, Make, HubSpot, GoHighLevel), view-only client links and CSV export. Connect in minutes: one-click for WordPress and Wix, a Shopify pixel, or one line of code for any other site. Privacy-friendly: no IP addresses stored, no advertising cookies.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

HubSpot AEO is ideal for marketers, businesses, and growth teams looking to improve their visibility and lead generation in AI-powered search platforms

Audience

Small and local service businesses, e-commerce stores, and marketing agencies that manage client websites

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free for 28 days. $50/mo after
Free for 28 days. $50/mo after
Free Version Not Supported
Free Trial Supported

Pricing

$20/month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.5 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • Really easy to browse and find tools by category Way faster than clicking through random “top AI tools” lists The review format is simple and actually helpful Clean site, loads quickly
  • What I like most is that it connects AI traffic to actual leads and customers. Instead of only showing mentions or visibility, it helps you see whether traffic from ChatGPT, Gemini, Perplexity and other AI tools actually turned into something useful. The dashboard is also simple and easy to understand.

Cons

  • Some listings could use more detail or real examples More filters would be nice (price, rating, newest, etc.
  • It is still a newer product, so there are some areas that could be expanded, especially more native integrations and deeper historical reporting. AI attribution itself also has some unavoidable gaps when a customer comes back later through Google or direct traffic.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

HubSpot
Founded: 2006
United States
www.hubspot.com/products/aeo

Company Information

Which AI Sent
Founded: 2026
whichaisent.com

Alternatives

Alternatives

Vaylis

Vaylis

Vaylis AI

Categories

HubSpot AEO provides continuous monitoring of how your brand appears across ChatGPT, Gemini, and Perplexity. Track your brand visibility score over time, see how competitors compare on the same prompts, and understand which domains and content types are being cited in AI answers for your category. Weekly tracking and trend alerts mean you always know whether your visibility is improving and exactly what to do if it isn't.

HubSpot AEO gives marketers visibility into how their brand appears when buyers use AI platforms to research products and services. It tracks brand mentions across ChatGPT, Gemini, and Perplexity, analyzes competitive share of voice, identifies which content sources are shaping AI-generated answers, and delivers a clear action plan for improving your presence. The tool is available on its own with a free 28-day trial, then $50/month, or included with a Marketing Hub Professional or Enterprise subscription.

AI SEO Supported

HubSpot AEO helps businesses show up where modern buyers are searching: AI platforms like ChatGPT, Gemini, and Perplexity. The tool tracks how often your brand appears in AI-generated answers, monitors the prompts relevant to your business, and analyzes which content and sources are shaping those answers. Recommendations are specific and actionable, and when you're ready to act on them, you can go from insight to published content without switching tools.

HubSpot AEO tracks how visible your brand is across the AI platforms your buyers use most: ChatGPT, Gemini, and Perplexity. Your brand visibility score shows how often you appear in AI-generated answers and how competitors stack up. Citation analysis tells you which content types and domains are influencing answers in your category. And unlike tools that stop at the data, HubSpot AEO connects insights to action with recommendations you can execute directly inside HubSpot.

HubSpot AEO is built specifically for the shift from traditional search to answer engines. As buyers increasingly ask ChatGPT, Gemini, and Perplexity for recommendations instead of Googling, HubSpot AEO shows you exactly where your brand stands and where competitors are winning. Track prompts relevant to your business, analyze citation sources, monitor brand visibility and sentiment, and get specific recommendations for what to create or change. When connected to HubSpot's marketing tools, you can act on those recommendations without leaving the platform.

HubSpot AEO is designed to help businesses improve how their brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. It gives you a brand visibility score, competitive share of voice, citation analysis showing which sources influence AI answers in your category, and a prioritized action list for improving your presence. When used alongside Marketing Hub, prompt suggestions are informed by your CRM data from day one, so your tracking reflects your actual business rather than generic industry guesses.

HubSpot AEO helps businesses improve how they appear in responses from large language model platforms like ChatGPT, Gemini, and Perplexity. The tool provides a brand visibility score across all three engines, tracks the prompts relevant to your business, analyzes which sources are being cited in AI answers for your category, and surfaces prioritized recommendations. When used with HubSpot's marketing software, CRM data informs smarter prompt suggestions so your tracking is grounded in your actual business context from day one.

SEO Supported

HubSpot AEO is an answer engine optimization tool that extends your marketing strategy beyond traditional search. As buyers shift from Google to AI platforms like ChatGPT, Gemini, and Perplexity for product research, HubSpot AEO shows you how your brand appears in those AI-generated answers and what to do about it. It tracks your brand visibility score, analyzes which content sources influence AI answers in your category, and delivers prioritized recommendations so you can act without leaving HubSpot.

Categories

SEO Features

A/B Testing Not Supported
Artificial Intelligence (AI) Supported
Auditing Supported
Competitor Analysis Not Supported
Content Management Supported
Dashboard Supported
Google Analytics Integration Supported
Keyword Research Tools Not Supported
Keyword Tracking Supported
Link Management Not Supported
Localization Not Supported
Mobile Search Tracking Not Supported
Rank Tracking Supported
Revenue Management Not Supported
User Management Not Supported

Integrations

HubSpot CRM Supported
Bridgit Supported
ChatGPT Supported
Civic AI Supported
EZO AssetSonar Supported
HubSpot Agent Hub Supported
HubSpot Content Hub Supported
HubSpot Customer Platform Supported
IQ by UTOFA Supported
Intake Forecast Supported
Oravoice Supported
SSOJet Supported
Shopify Not Supported
Tapfiliate Supported
The ROI Shop Supported
UniVoxx Supported
Vaiz Supported
Valory AI Supported
Wix Not Supported
WordPress Not Supported

Integrations

HubSpot CRM Supported
Bridgit Not Supported
ChatGPT Not Supported
Civic AI Not Supported
EZO AssetSonar Not Supported
HubSpot Agent Hub Not Supported
HubSpot Content Hub Not Supported
HubSpot Customer Platform Not Supported
IQ by UTOFA Not Supported
Intake Forecast Not Supported
Oravoice Not Supported
SSOJet Not Supported
Shopify Supported
Tapfiliate Not Supported
The ROI Shop Not Supported
UniVoxx Not Supported
Vaiz Not Supported
Valory AI Not Supported
Wix Supported
WordPress Supported
Claim Which AI Sent and update features and information
Claim Which AI Sent and update features and information