Howler AI vs. Muck Rack Comparison


Howler AI	Muck Rack	+	+
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About Howler is a simple outreach tool to get in front of relevant journalists quickly and maximize your chances of getting featured. We don’t offer refunds if you don’t get featured. By subscribing to Howler, you acknowledge you understand this. We match you with hundreds of journalists based on what they’ve written about before, what they've tweeted about, and where they write. We generate a custom list of journalists for every campaign we run, minimizing spam and maximizing pitch-to-journalist relevance. Howler campaigns take minutes to start, are focused on a specific journalist niche, and are easy to cancel if the ROI isn’t there. We iterate your journalist segmentation and pitch copy every month based on journalist feedback.		About Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing teams in need of an AI Marketing solution to run automated PR campaigns		Audience PR teams, communications teams, brands, agencies, media relations professionals, journalists, public affairs teams, corporate communications leaders, and organizations that need media monitoring, social listening, journalist databases, pitching tools, PR reporting, media intelligence, AI visibility tracking, Generative Pulse, podcast monitoring, and earned media measurement
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $8,000 per month Free Version Free Trial		Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Read all reviews

Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information Howler AI United States www.howler.media/		Company Information Muck Rack Founded: 2009 United States muckrack.com
Alternatives Press Ranger		Alternatives Prezly
Dazzle		CisionOne Cision
Muck Rack		Agility PR Solutions
Prowly		Mynewsdesk
PressPoint View All		Vuelio View All
Categories AI Marketing AI Public Relations (PR) Public Relations		Categories AI Public Relations (PR) Media Monitoring PR Analytics Public Relations
		Public Relations Features Article Author Database Auto-Update Media Lists Campaign Management Clippings Management Communications Calendar Contact Management Digital Asset Management Direct Mail Management Email Distribution Press Monitoring Press Release Builder
Integrations No info available.		Integrations No info available.
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