Hopted vs. SellerMagnet Comparison


Hopted	SellerMagnet Hive Solutions GmbH	+	+
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About Hopted helps Amazon sellers, vendors and agencies reduce repetitive report downloads, CSV merging and catalog editing in Google Sheets. Connect Amazon Seller Central, Vendor Central and Amazon Ads, schedule imports from 70+ reports, and combine selected data across linked accounts and marketplaces. Use familiar spreadsheet formulas, filters and charts to analyze sales, inventory, fees and advertising. Hopted Writebacks lets you import current Amazon data, edit supported fields in Sheets, review before-and-after changes, and submit updates to linked accounts and marketplaces. Selected-field updates reduce flat-file preparation and repeated marketplace editing. Available fields depend on the account and report; Amazon processes submitted changes. Install the Hopted browser extension and configure your accounts and Syncs. A 7-day trial is available without a credit card. Paid add-ons cover usage and settings beyond the base plan.	About SellerMagnet is the all-in-one Amazon seller suite trusted by 2,000+ sellers across 20+ marketplaces (US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, TR, IN, JP, AU, AE, SA, EG, SG). One platform replaces 5+ tools: - 5-minute Amazon Repricer with Buy Box, margin-floor and velocity rules (FBA + FBM). - Analytics Dashboard: true net profit (COGS, VAT, fees, refunds, expenses) plus real-time inventory tracking and stockout forecasting. - Amazon Sourcer with barcode scan, ASIN lookup, bulk wholesale upload and a Chrome Extension that overlays ROI, fees and competition on Amazon pages. - AI Listing Optimizer, PPC Manager, Review Request automation, hijacker / Buy Box Alerts and Lost & Found FBA Reimbursement recovery for lost, damaged and destroyed units. Built on the official Amazon SP-API. GDPR-compliant, TLS 1.2+, 8 UI languages, 4.9/5 from 218+ reviews. Free Dashboard tier (50 orders/mo, 60 days). Plans from EUR 10/mo. 14-day free trial.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon sellers, vendors, brands and agencies using Google Sheets for reporting and bulk catalog operations	Audience Amazon Sellers, Amazon Vendors, Amazon FBA, Amazon FBM, Amazon business
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $33/month Hopted Platform: $33/month or €29/month. Includes 70+ Amazon reports, daily automatic refresh, 2 total linked Amazon accounts, 2 active Syncs, 1 admin, pre-made templates and the first 1,000 successful Writeback row edits (one-time allowance). Additional accounts, Syncs, seats, faster refresh and recurring Writeback allowances are paid add-ons. A 7-day trial is available without a credit card. Free Version Not Supported Free Trial Supported	Pricing €10/month Free Dashboard tier: 50 orders/month for 60 days, no credit card required. Analytics Dashboard (paid): from €10/month (1,000 orders), scaling by order volume. Amazon Repricer: from €15/month (25 SKUs, 1 marketplace). Scales by SKU count (25 to 100,000) and marketplace count (1, 2, or 3+). Every Repricer plan includes full Analytics Dashboard access. PPC Manager, Amazon Sourcer (with Chrome Extension), AI Listing Optimizer, Review Request automation, hijacker / Buy Box Alerts and the Lost & Found FBA Reimbursement engine are available as bundled add-ons or inside higher-tier plans. All paid plans include a 14-day free trial (credit card required). Annual billing saves ~17% (2 months free). Cancel anytime. Enterprise and agency plans available with custom pricing. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.4 / 5 features 5.0 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Honestly, Hopted has been a total lifesaver for my Amazon business. Before this, I was wasting hours every week downloading CVSs and trying to manually merge sales and FBA fees in a spreadsheet. Now, I just open my Google sheet and the data is already there, updated in real-time. It just makes profit tracking and forecasting so much less painful. Hopted makes managing my Amazon account a breeze. I love that I can get all of my store data into a google sheet easily and cost effectively. The data is real time from Amazon and the refreshes never fail. Their support is also amazing and is able to email me back to answer any question I have within 24 hours. I've been very impressed with them. Cons The only small thing is that when you start pulling massive amounts of historical data, the initial connection can take a little while. But once it's up and running and on its scheduled sync, it’s flawless. All of the limitations that I have seen with Hopted are due to Google Sheets (lagging) because I reference the data into so many other sheets since the data is so valuable.	Pros & Cons from Real Users Pros We run a small but growing Amazon business in the outdoor accessories space. We started using SellerMagnet only 20 days ago, and the repricer was the first feature that made an immediate impact. Before SellerMagnet, repricing was a constant headache that kept pulling me back into Seller Central. We were either reacting too slowly or adjusting prices too cautiously, and that was costing us visibility. Since turning on the repricer, we’ve been much more competitive without cutting into margins in a reckless way. It helped us stay sharper on fast-moving listings and win more Buy Box time. The repricing engine is where it's at. I sell in competitive subcategories: think kitchen organizers, drawer dividers and margins get thin fast. SellerMagnet's repricer keeps me in the Buy Box way more consistently than what I was doing manually, and I can set floor prices so I'm not racing to the bottom. The PPC analytics dashboard is also genuinely useful even if it's still under Beta currently; it surfaces wasted spend in a way that actually makes sense without needing a data science degree. I saved around 18% on ad spend in the first two months just by acting on the recommendations. The FBA reimbursement tracker (Lost & Found feature) was a nice surprise, found about $380 in unrecovered losses I didn't even know existed. I've gotten rid of I don't know how much mental stress and calculations I used to do via Google Sheets or GPT chat, which obviously were wasted time, to manage my inventory and forecast it. It's the best €15 I've ever spent, from my perspective. It's opened up a world of features I'd previously ignored. The value for money has been strong since I started using SellerMagnet at the end of October 2025. For around €20/month, it already covered the essentials for me, solid inventory management and clear, effective analytics, plus a surprising number of extra tools included in the subscription. What I valued most was getting a cleaner view of what was actually happening behind “good sales.” It helped me spot a couple of SKUs that looked healthy on revenue but were quietly underperforming once costs and fees were accounted for. Day-to-day, that meant fewer decisions based on gut feel and more decisions based on what the numbers were genuinely telling us. Cons At this stage, the only real limitation is that we haven’t had enough time to explore the full software yet. After only 20 days of use, I can’t speak in depth about all the other features or give a complete view of the entire platform. Onboarding took me longer than it should have. The UI is clean but some of the more advanced features aren't super intuitive to set up, I had to dig through help docs more than I'd like. Also, customer support response times can be slow on weekends. Not a dealbreaker, but when you're troubleshooting a repricing rule on a Friday night before a big promo, you kind of need someone to answer fast. Regardless, despite a few small bugs here and there, it's easy to browse and use I don’t have any real negatives to report so far. If I had to point to something, it’s only that there’s a lot available, so it can take a little time to explore everything and get the most out of all the features. On the downside, the initial setup rewards attention to detail, if you rush the configuration, you’ll likely need to circle back and tidy things up.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Hopted Founded: 2023 Latvia www.hopted.com	Company Information Hive Solutions GmbH Founded: 2021 Germany sellermagnet.com
Alternatives Gorilla ROI	Alternatives ChannelMAX
taxomate	SELLERLOGIC Repricer SELLERLOGIC
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Categories Amazon Seller Tools Supported B2B eCommerce Supported Data Management Supported Document Management Supported eCommerce Supported eCommerce Integration Supported eCommerce Tools Supported Spreadsheet Supported	Categories Amazon Seller Tools Supported Repricers Supported
Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Not Supported Content Management / Optimization Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Supported Shipping Management Not Supported Trend Analysis Supported Show More Features Data Management Features Customer Data Not Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Not Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Supported Document Management Features Access Controls Not Supported Archiving & Retention Not Supported Collaboration Tools Supported Compliance Tracking Not Supported Document Archiving Not Supported Document Assembly Not Supported Document Capture Not Supported Document Conversion Not Supported Document Delivery Not Supported Document Indexing Not Supported Document Retention Not Supported Electronic Signature Not Supported Email Management Not Supported File Recovery Not Supported File Type Conversion Not Supported Forms Management Not Supported Full Text Search Not Supported Offline Access Not Supported Optical Character Recognition Not Supported Print Management Not Supported Version Control Not Supported Spreadsheet Features Analytics Supported Audit Trail Not Supported Calculators Supported Charting Supported Multi-User Collaboration Supported Templates Supported eCommerce Features Catalog Management Supported Channel Management Supported CRM Not Supported Customer Accounts Not Supported Data Security Not Supported Email Marketing Not Supported Inventory Management Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Supported Order Management Not Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported	Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Supported Content Management / Optimization Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Supported Inventory Management Supported Keyword Tracking / Research Supported Order Management Supported PPC Ads Management Supported Price Optimization Supported Rank Optimization Supported Refund Management Supported Review Management Supported Sales Tracking / Analysis Supported Shipping Management Not Supported Trend Analysis Supported
Integrations Amazon Supported Amazon Ads Supported Amazon Seller Central Supported Google Sheets Supported View All 4 Integrations	Integrations Amazon Supported Amazon Ads Not Supported Amazon Seller Central Not Supported Google Sheets Not Supported View All 1 Integration
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