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About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

About

We monitor your ads using our exclusive click-fraud prevention algorithm. We place offenders' IP addresses into your IP Exclusion list automatically. We even track the time each user spends on your site and their conversions. PPCSecure was just a single report with a few basic columns. Not anymore! Over the last 7 years, we've added a number of new and exciting reports which can be viewed in your browser or downloaded as PDF or CSV files. These reports can be sent to your ad network as part of a refund request or used to help a human detect click fraud that filters may miss. With our new JavaScript snippets (included at no extra cost with your subscription), you can monitor your clicks for both intent and value. The best way to determine a user's intent is to see how much time they spend on your website. A user who clicks often but spends very little time on your website may be engaging in click fraud.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Audience

Anyone searching for a Click Fraud Detection platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version
Free Trial

Pricing

$29.97 per month
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Company Information

PPCSecure
United States
www.ppcsecure.com

Alternatives

Alternatives

SILA

SILA

Gustafsson Cyber Group Ltd
Click Fraud Free

Click Fraud Free

GalGom Solutions S.L.

Categories

Categories

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Microsoft Advertising

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Microsoft Advertising
Claim Hitprobe and update features and information
Claim Hitprobe and update features and information
Claim PPCSecure and update features and information
Claim PPCSecure and update features and information