Google Ad Exchange (AdX)Google
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Related Products
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About
Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website.
Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including:
Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own.
Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.
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About
Purify Digital is a performance-driven ad network and traffic partner for advertisers and publishers focused on real-time display and mobile advertising. It provides premium ad inventory across web and mobile (in-app and mobile-web), uses real-time tracking for optimization, and offers a hassle-free onboarding experience. Its verticals include ecommerce, media, gaming, finance, browser extensions, and news. On the publisher side, Purify Digital claims strong fill rates, dedicated support, and monetization of unused traffic. On the advertiser side, it works with publishers via programmatic campaigns, ad targeting, and performance optimization. The network emphasizes transparency, “hand-picked campaigns,” account management, and competitive CPMs.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertisers and publishers
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Audience
Advertisers, publishers, and app developers requiring a solution to monetize digital traffic or run performance-based ad campaigns with access to managed ad inventory across web and mobile
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
google.com
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Company InformationPurify Digital
Founded: 2007
United Kingdom
purifydigital.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
NordVPN
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Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
NordVPN
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