Google Ad Exchange (AdX) vs. PropellerAds Comparison


Google Ad Exchange (AdX) Google	PropellerAds	+	+
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About Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website. Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including: Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own. Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.	About PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The main platform’s benefits are: - Multiple exclusive traffic sources in a single advertiser’s account - Exceptional traffic quality and purity ensured by the latest anti-fraud software - Demographic and Interests Targeting for Push ads - In-Page Push – a traffic type that allows you to target iOS and Mac devices - Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times - CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part - Precise statistics and A/B testing tools The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Advertisers and publishers	Audience Media buyers, agencies, brand owners, and affiliate marketers
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $100/min deposit Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.7 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Google Founded: 1998 United States google.com	Company Information PropellerAds Founded: 2011 Cyprus propellerads.com
Alternatives Amazon Transparent Ad Marketplace (TAM) Amazon	Alternatives 7SearchPPC
Amazon Unified Ad Marketplace (UAM) Amazon	AdProfex
VDO.AI	Adsor
Valueimpression	AdMaven
MGID View All	RichAds View All
Categories Ad Networks Programmatic Advertising	Categories Ad Networks Ad Optimization Advertising AI Advertising Campaign Management Display Advertising Lead Generation Mobile Advertising Native Advertising Programmatic Advertising
	Show More Features Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification
Integrations AdMobiSpy Blockthrough CPV Lab Pro EXADS Fleece AI Google AdSense Google Ads Google Display & Video 360 IngeniousPlex JustControl.it KNOREX XPO ONEcount PeerClick Plat RedTrack Skro SpyOver SpyPush ThriveTracker Voluum Show More Integrations View All 10 Integrations	Integrations AdMobiSpy Blockthrough CPV Lab Pro EXADS Fleece AI Google AdSense Google Ads Google Display & Video 360 IngeniousPlex JustControl.it KNOREX XPO ONEcount PeerClick Plat RedTrack Skro SpyOver SpyPush ThriveTracker Voluum Show More Integrations View All 13 Integrations
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