feedoptimise

feedoptimise

Feedoptimise
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About

Lens is a multichannel listing and inventory workflow platform for liquidation warehouses, bin stores, overstock businesses, and resellers. Staff can scan items by barcode, use AI-generated titles, descriptions, and item specifics to prepare listings, then publish products to supported online marketplaces and commerce channels, including eBay, Amazon, Walmart, Shopify, Facebook, and TikTok Shop. The workflow also provides bin-sorting guidance for incoming pallets and truckloads. Lens describes stock synchronization with warehouse-management systems including ShipHero, Extensiv, and SkuVault, helping sellers keep inventory information aligned across sales channels. The platform is designed to support intake, listing creation, channel publishing, and inventory coordination in one workflow for businesses reselling varied or liquidation inventory.

About

Feedoptimise is a product feed management and optimization platform that helps online retailers create, enrich and distribute shopping feeds across any number of marketing channels. Connect your store via Shopify, Magento, WooCommerce, Salesforce or any other source, then publish optimized feeds to Google Shopping, Microsoft, Meta, TikTok, Amazon, eBay, affiliate and comparison networks, and 3500+ channels worldwide. Modify titles, descriptions, categories and attributes with rule-based tools or AI, filter out products that do not meet channel requirements, and monitor results with an item-centric reporting engine. A/B test changes to find what performs best. Manage everything yourself or let our team run it for you. Compatible with any shopping cart, commercial, open source or custom built, and any feed format. Trusted by retailers and agencies since 2011.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Liquidation warehouses, bin stores, overstock businesses, retailers, and multichannel resellers.

Audience

Online retailers, multi-channel eCommerce businesses, digital marketing agencies and enterprises that manage and optimize product data feeds across Google Shopping, Microsoft Shopping, Meta, marketplaces, affiliate networks and other marketing channels.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Supported

Pricing

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - Transparent Pricing One of the standout features is the pricing transparency. Costs are clear from day one, and the platform includes a built-in calculator that updates in real time. This makes it easy to understand the financial impact of adding new data sources, feeds, or features such as reporting. - Excellent Onboarding Support The Feed Optimise team provided free support during the migration process, which made the transition seamless and significantly reduced the workload on our side. - Responsive Support Team Their team is consistently responsive and helpful. Queries are handled quickly, which is critical when managing complex feed setups. - Extensive Template Library The platform currently supports over 100 feed templates across shopping channels, affiliate networks, social media platforms, OpenAI integrations, and more continuing to expand over time. - Powerful Data Optimisation Tools Within the platform, there are 100+ modifiers that allow you to clean, enrich, and optimise your product data to improve feed quality and overall performance. - Advanced Data Integration Feed Optimise allows you to blend data from multiple sources and connect via API, enabling flexible and scalable feed management.
  • Beautifully designed platform with a huge breadth of capabilities. There are lots of tools for optimizing your feed, and the AI features are the standout for me. You can connect to any model, OpenAI, Anthropic, Gemini and others, and run optimizations at scale automatically. The pricing is fair too, as it is the only platform I know of that charges based on parent level product count and works on a pay per use basis, so you only pay for what you actually use. It has genuinely changed how I manage my feeds day to day.

Cons

  • At present, I have not identified any significant drawbacks. The platform continues to meet our needs effectively, and any questions or issues have been promptly addressed by the support team.
  • None that I can think of. After daily use I have not come across anything I would change or any feature I felt was missing.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Lens
United States
golens.io

Company Information

Feedoptimise
Founded: 2011
United Kingdom
www.feedoptimise.com

Alternatives

Alternatives

Rilk

Rilk

Rilk LLC
ListBanana

ListBanana

ArTech Garage

Categories

Categories

Multi-Channel eCommerce Features

Catalog Management Supported
Channel Management Supported
Data Synchronization Supported
Email Marketing Not Supported
Inventory Management Supported
Marketplace Integration Supported
Mobile Commerce Supported
Order Management Supported
Promotions Management Not Supported
Returns Management Supported
SEO Management Not Supported
Shopping Cart Not Supported
Social Commerce Not Supported

Multi-Channel eCommerce Features

Catalog Management Supported
Channel Management Supported
Data Synchronization Supported
Email Marketing Not Supported
Inventory Management Not Supported
Marketplace Integration Supported
Mobile Commerce Not Supported
Order Management Not Supported
Promotions Management Not Supported
Returns Management Not Supported
SEO Management Not Supported
Shopping Cart Not Supported
Social Commerce Supported

Catalog Management Features

Catalog Creation Not Supported
Content Library Not Supported
Content Management Supported
Cross Selling Functionality Not Supported
Custom Product Attributes Supported
Customizable Catalogs Not Supported
Desktop Publishing Not Supported
Pricing Management Not Supported
Product Comparison Supported
Search Supported

Product Data Management Features

Bill of Material Management Not Supported
Document Management Not Supported
Formula Management Not Supported
Product Analytics Supported
Product Lifecycle Management Not Supported
Testing Management Supported
Version Control Supported

Integrations

Amazon Supported
Shopify Supported
eBay Supported
Claude Not Supported
Extensiv 3PL Warehouse Manager Supported
Gemini Not Supported
Google Merchant Center Not Supported
Kelkoo Group Not Supported
Magento Not Supported
Meta Ads Not Supported
Pinterest Not Supported
PrestaShop Not Supported
Reddit Not Supported
Salesforce Agentforce Commerce Not Supported
ShipHero Supported
SkuVault Supported
Squarespace Not Supported
TikTok Not Supported
Tradedoubler Not Supported
osCommerce Not Supported

Integrations

Amazon Supported
Shopify Supported
eBay Supported
Claude Supported
Extensiv 3PL Warehouse Manager Not Supported
Gemini Supported
Google Merchant Center Supported
Kelkoo Group Supported
Magento Supported
Meta Ads Supported
Pinterest Supported
PrestaShop Supported
Reddit Supported
Salesforce Agentforce Commerce Supported
ShipHero Not Supported
SkuVault Not Supported
Squarespace Supported
TikTok Supported
Tradedoubler Supported
osCommerce Supported
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