GivingTools vs. GoFundMe Pro Comparison


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About Are you a nonprofit looking for an affordable online fundraising platform that includes features like donor-paid fees, free text giving, recurring gifts, and more? GivingTools is your answer! Highly secure and easy to use, GivingTools enables you to raise funds online through all sorts of appeals...from one-time and recurring gifts to capital campaign pledges, events, merchandise, and sign-ups. You can direct people to your giving page or you can embed your giving page or giving forms right on your website. GivingTools offers a beautiful interface, low rates (as low as 1.9%...no kidding!), and options like PayPal integration and flat-rate ACH giving. Through ACH giving, no percentage is taken from the gift! GivingTools includes text giving with every account...no added cost. No minimum use fees or other funny business, either. A free demo account gets you started quickly. Trusted by hundreds of nonprofits. We make online giving easy.	About GoFundMe Pro is a comprehensive fundraising platform designed specifically for nonprofits seeking to grow their impact. It provides branded donation forms, customizable campaigns, and peer-to-peer fundraising tools in one unified system. Organizations can launch campaigns quickly, often in just minutes, without needing technical expertise. The platform supports live events, recurring giving, auctions, and event ticketing to diversify revenue streams. Built on the world’s largest community of donors, GoFundMe Pro offers intelligent insights to improve engagement and results. With billions raised globally, it combines discoverability and data-driven tools to increase donation yields. GoFundMe Pro empowers nonprofits to reach supporters wherever they are and scale fundraising efforts effectively.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Nonprofits, Charities, Churches, Synagogues, Mosques, Museums, NGOs, International Relief Organizations	Audience GoFundMe Pro is designed for nonprofit organizations, charities, and mission-driven institutions seeking a scalable, data-driven fundraising platform to grow donations and deepen donor engagement
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $0/month Credit card rates as low as 1.9% + 25¢ ACH (gift via bank account) as low as 25¢ (flat fee regardless of amount given) Monthly fee as low as $0 Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.7 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 3.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Simple to use, feature rich. Support has been easy to communicate with. This integrates well with other solutions. I think GivingTools is outstanding for both administrators and users. I love that: • It provides for a 30-day demo that will not generate any real payments, but allows a potential customer the opportunity to both set up a customized look and feel, as well as experience the Donor’s side of transactions; • Appeals are easy to set up, edit, or rearrange on the giving page; • It provides the option for donor-covered fees, or they can be required to be covered; • It provides the option to discourage credit card use - or not, such as when Stripe waived fees for non-profits at the beginning of the pandemic; • It provides for customization of screen instructions, appeals, and thank-you emails; • It provides immediate, comprehensive thank-you emails with the details of the payment, and the administrator(s) and others can be CC’d on the emails; • It allows the giving page to be embedded in an existing church webpage; • It allows customer definition of an easy-to-remember giving page URL, such as “giveto[organization]@gvtls.com” • It supports mobile device use, although not a mobile application, but we haven’t missed that. It really is comprehensive and very easy to live with, once all processor setup is completed. Low rates provide great value for nonprofits using this tool. Lots of features including SMS donations. Solid security. Your system works so well--from the ease of it to the reports on it. It's an intuitive system and does not cause me to pull hair out of my head, always a good thing. Thank you! - Customer Service (quick, friendly, and not hidden like other companies). - Ease of Use. - Options! It's like these folks know what donors are looking for. Cons The version 2 of GivingTools removed my "Cons". They are great. These are not show-stoppers from our view, but one should be aware of them: • The low-fee option to “Bring Your Own Processors’ requires the Customer to deal directly with the credit card and bank ACH processors, which can be challenging during the set-up process; • GivingTools only uses email for support. That puts the burden on the Customer to clearly articulate their problem or concerns (screenshots are helpful). It also opens the communication process up to misinterpretation of message “tone” (Am I being dissed? Are they being condescending?) It takes a little while to get used to the menus and layout, but the customer service/support is excellent. I once entered a donor's information on my computer through our website's donate button and that donor's information shows up constantly. Can't think of anything.	Pros & Cons from Real Users Pros I like the ability for our supporters to customize their own peer fundraising campaigns for our organization, with the donations going directly to our bank account. The platform is easy to use and allows those who donate to leave a message. Cons The monthly fee is very high. If your organization does a lot of peer fundraising, this may be worth it to you, but for a small to mid-sized organization I think there are better alternatives.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information GivingTools Founded: 1999 United States www.givingtools.com	Company Information GoFundMe Founded: 2010 United States pro.gofundme.com
Alternatives iDonate	Alternatives CharityEngine
MemSys Herlick Data Systems	BetterWorld
MinistryLINQ	Bonterra Network for Good Bonterra
Overflow	GoFundMe
Continue to Give View All	Mightycause View All
Categories Church Management Supported Donation Management Supported Fundraising Supported Nonprofit Supported	Categories Crowdfunding Supported Donation Management Supported Event Registration Supported Fundraising Supported
Donation Management Features Campaign Management Supported Donation Tracking Supported Donor Database Supported Event Management Supported Gift Management Supported Grant Management Not Supported In-Kind Donations Not Supported Matching Donations Not Supported Mobile Donations Supported Online Donations Supported Pledge Management Supported Receipts / Statements Supported Recurring Donations Supported Volunteer Management Supported Fundraising Features Alumni Management Not Supported Auction Management Not Supported Campaign Management Supported Contribution Tracking Supported CRM Supported Donor Management Supported Event Management Supported Gift Matching Management Not Supported Grant Management Not Supported Membership Management Not Supported Mobile Giving Supported Payment Processing Supported Pledge Management Supported Prospect Management Not Supported Raffles / Lotteries Not Supported Recurring Giving Supported Volunteer Management Supported Show More Features Church Management Features Accounting Integration Not Supported Attendance Tracking Not Supported Child Check-In Not Supported Email / SMS Not Supported Event Management Not Supported Member Directory Not Supported Member Portal Not Supported Multi-Site Management Not Supported Online Giving Supported Pledge Management Supported Small Group Management Not Supported Volunteer Management Not Supported Nonprofit Features Accounting Supported Committee Management Not Supported Donor Management Supported Dues Management Not Supported Event Management Supported Fundraising Management Supported Member Database Not Supported Membership Management Not Supported Social Media Management Not Supported Volunteer Management Supported	Fundraising Features Alumni Management Not Supported Auction Management Not Supported Campaign Management Supported Contribution Tracking Supported CRM Not Supported Donor Management Supported Event Management Supported Gift Matching Management Not Supported Grant Management Not Supported Membership Management Not Supported Mobile Giving Supported Payment Processing Supported Pledge Management Not Supported Prospect Management Not Supported Raffles / Lotteries Not Supported Recurring Giving Supported Volunteer Management Not Supported
Integrations PayPal Supported Salesforce Supported 360MatchPro Not Supported Bonfire Not Supported Boundless Fundraising Not Supported CardConnect Supported ClickBid Not Supported Constant Contact Not Supported DonorDock Not Supported Double the Donation Not Supported Facebook Not Supported Mailchimp Not Supported Omatic Not Supported Rally Platform Not Supported Salesforce Agentforce Education Not Supported Salesforce Agentforce Marketing Not Supported Stripe Supported Traction Rec Not Supported Worldline Supported Zapier Supported Show More Integrations View All 7 Integrations	Integrations PayPal Supported Salesforce Supported 360MatchPro Supported Bonfire Supported Boundless Fundraising Supported CardConnect Not Supported ClickBid Supported Constant Contact Supported DonorDock Supported Double the Donation Supported Facebook Supported Mailchimp Supported Omatic Supported Rally Platform Supported Salesforce Agentforce Education Supported Salesforce Agentforce Marketing Supported Stripe Not Supported Traction Rec Supported Worldline Not Supported Zapier Not Supported Show More Integrations View All 23 Integrations
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