FrontFace vs. Playmatic Comparison Chart

Playmatic is a video-advertising platform tailored for news and content websites, offering tools to achieve maximum immersion, such as interactives, embedding micro-sites, pop-up notifications and buttons, surveys, embedded forms, checkout options, multi-level scenarios, and classic pre-rolls. Its platform spans a network of over 8,000 sites and delivers more than 20 million impressions per day. It yields notably higher effectiveness; videos are 51% more memorable than non-interactive ones, engagement and brand interaction double, and purchase intent increases eightfold compared to standard pre-rolls. Engage Video ads (Engageroll) deliver up to 30% more conversions, 40% higher brand awareness, and eight-times greater involvement than ordinary non-interactive ads, while offering turnkey production and the ability to adapt any video into an interactive format, resulting in three times higher ROI and superior recognition relative to traditional commercials.