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About

Fresho is a market-leading order management platform built to help food distributors operate efficiently and service customers better. OrderPilot is our AI-powered order entry system that auto-converts emails, texts, voicemails and PDFs into sales orders. Operations gives your team complete visibility over picking, packing, dispatch, inventory, pricing, margins and delivery with automatic invoicing and reporting. eCommerce lets customers order online anytime from any device, reducing errors and overstocks. Use all three products as your end-to-end order management system or integrate into your existing ERP. Built by people with 20+ years' wholesale experience using industry best practice, designed for real people - not tech specialists. We protect your supplier-customer relationships through our closed marketplace model. With local phone support 24/7, in-person implementation and in-depth online resources, you're never alone. 65,000+ hospitality venues place their orders via Fresho.

About

Otto is an AI phone assistant built specifically for hospitality, designed to answer every call, take food orders, manage reservations, and handle customer enquiries while freeing staff to focus on guests inside the venue. Rather than acting as a simple answering service, Otto becomes an always-on digital team member that manages phone conversations naturally, captures complete orders, books tables, answers common questions, and routes more complex situations when needed. It works with a venue’s existing phone number and integrates with CRM, ordering, and kitchen workflows so every interaction becomes part of normal operations instead of another manual task. Otto is configured in each venue’s own brand voice, allowing restaurants, cafés, bars, and takeaway businesses to maintain a consistent customer experience while using AI.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Food distributors handling high order volumes looking to automate operations and reduce manual processing.

Audience

Restaurant owners and hospitality operators who need an AI phone agent to automate orders, reservations, customer enquiries, and multilingual call handling

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$299 per month (USD)
Free Version
Free Trial

Pricing

$99 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Fresho
Founded: 2015
Australia, New Zealand, United Kingdom, United States
www.fresho.com

Company Information

Otto
Founded: 2025
Australia
callotto.ai/

Alternatives

Alternatives

Food Connex

Food Connex

CAI Software
Yummy.com

Yummy.com

Yummy.com

Categories

Categories

Integrations

MYOB
QuickBooks Desktop Premier
QuickBooks Desktop Pro
Sage 200
Sage 50
Xero

Integrations

MYOB
QuickBooks Desktop Premier
QuickBooks Desktop Pro
Sage 200
Sage 50
Xero
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Claim Fresho and update features and information
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