Fragmatic vs. Unify Comparison


Fragmatic Fragmatic Technologies Pvt. Ltd.	Unify	+	+
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About Fragmatic is an AI-powered personalization platform that connects your analytics, content, and audiences into one continuous learning loop. It uses specialized AI Agents and a Topic Analytics engine to reveal intent, guide experiments, and optimize conversion—all in real time, with full marketer oversight. Built for teams who want personalization that actually drives growth. AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions. Topic Analytics shows which themes fuel conversions and which cause friction. Opportunity Radar mines your GA4 data to turn traffic into tactics instantly. Re:Call keeps ad and on-site journeys aligned in real time. All insights are transparent—every recommendation includes a why. Marketers review, adjust, and publish with confidence. No black-box automation. No developer bottlenecks. Just faster learning, higher conversions, and human-led AI execution.	About Drive pipeline with 10+ intent data sources, AI, and automation. Scale prospecting, personalization, and engagement in one unified workflow. An all-in-one solution for warm outbound. Unify is an all-in-one platform designed to enhance the efficiency and creativity of revenue teams by automating go-to-market strategies. It integrates over ten intent data sources, artificial intelligence, and automation to streamline prospecting, personalization, and engagement workflows. Key features include "Plays," which are automated workflows for executing repeatable strategies; "Signals," which identify real-time buying intent; and "Sequences," enabling personalized multi-channel outreach. Unify's AI capabilities assist in researching leads and crafting personalized messaging at scale, while its managed deliverability ensures effective communication. Trusted by high-growth companies like Justworks, Lattice, and OpenPhone, Unify aims to empower sales, marketing, and growth teams.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Fragmatic targets marketing and growth teams at B2B SaaS, service, and mid-market companies seeking to boost website conversions through AI-powered personalization without developer dependence.	Audience Sales, marketing, and growth teams
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $300/month Free Version Free Trial	Pricing $700/month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Fragmatic Technologies Pvt. Ltd. Founded: 2023 India fragmatic.io	Company Information Unify Founded: 2023 United States www.unifygtm.com
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Categories Personalization	Categories Account-Based Orchestration AI Sales Assistants AI Sales Tools Buyer Intent Cold Email Email Personalization Lead Intelligence Personalization Revenue Intelligence Revenue Operations Sales Acceleration Sales Engagement Sales Intelligence

Integrations HubSpot CRM Salesforce 6sense Clearbit G2 Buyer Intent Google Ads Google Tag Manager HubSpot Customer Platform HubSpot Sales Hub Klaviyo LinkedIn Ads Mailchimp OpenAI QEval Segment Slack Zapier Show More Integrations View All 6 Integrations	Integrations HubSpot CRM Salesforce 6sense Clearbit G2 Buyer Intent Google Ads Google Tag Manager HubSpot Customer Platform HubSpot Sales Hub Klaviyo LinkedIn Ads Mailchimp OpenAI QEval Segment Slack Zapier Show More Integrations View All 13 Integrations
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