Formstack vs. Qualtrics XM Platform Comparison


Formstack Intellistack	Qualtrics XM Platform Qualtrics	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Titan Build the forms, portals, documents, eSignatures, surveys, and workflows your business needs while keeping Salesforce at the center of it all. Titan brings these experiences into a single Salesforce-first platform, with data connected to Salesforce in real time rather than creating another place for it to live. Give customers, partners, and employees secure ways to interact with Salesforce. Collect and update information through dynamic forms, build branded portals, generate documents from Salesforce data, collect signatures, run surveys, and automate complex business processes. For forms and portals, Titan AI Studio gets you to a strong first version faster. Describe what you need in plain language and Titan creates the structure, fields, styling, and Salesforce mapping. Then refine the details in the visual builder. Titan AI understands your Salesforce data model, including objects, fields, and relationships, without accessing sensitive Salesforce record data. You get AI-assisted speed while staying in control of what gets built and how it works. Experience Studio and Document Studio bring these capabilities together, giving Salesforce teams one platform to build and manage customer-facing experiences, documents, and business processes. 378 Ratings Visit Website Jotform Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights. 9,009 Ratings Visit Website SurveyJS SurveyJS is an embeddable, self-hosted, white-label form builder for teams building custom forms, surveys, questionnaires, and other data collection tools inside web applications. It runs entirely on the client and is fully compatible with all modern JavaScript frameworks, including React, Angular, and Vue. SurveyJS integrates with any backend, giving you full control over data, security, user access, deployment, and business logic. Instead of hardcoding forms, you can empower non-technical users to generate and edit JSON schema-based form configurations through a drag-and-drop form builder. Create dynamic forms with custom conditional logic, validation, multilingual support, PDF export, and analytics. Ideal for SaaS, enterprise software, HR, healthcare, fintech, and other regulated industries, SurveyJS helps teams reduce engineering effort, standardize data collection, maintain full control over data, and deliver unlimited forms that match their brand and feel native to users. 64 Ratings Visit Website FormAssembly FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of form building and data cleanup. Collect, connect, and control AI-ready data faster than ever before. FormAssembly Atlas redefines enterprise data collection and automation. With your built-in AI assistant, Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. Ready to give FormAssembly a try? 525 Ratings Visit Website Adobe Experience Manager Adobe Experience Manager is a content management platform that integrates digital asset management, content management systems, and digital enrollment tools. The platform features AI-based agents that automate workflows, governance, and content optimization. Experience Production Agent streamlines site updates and content migration, while Content Optimization Agent adapts content for different channels. The system includes a comprehensive digital asset management solution that facilitates rapid sourcing and delivery of assets, minimizing time spent on content adjustments. Digital forms and guides functionality enables streamlined form creation and e-signature capabilities for enhanced document management. Additional components include learning manager for educational content delivery and digital guides for documentation management. The platform connects these various elements to create a cohesive system for managing digital content across multiple touchpoints. 1,901 Ratings Visit Website Soraban Soraban is the tool to get more 1040s out the door and so much more. An Intelligent Tax Workflow Solution built specifically for accounting and tax firms, designed to automate client data intake, document collection, and workflow coordination. Stop chasing clients for documents and let Soraban handle it with dynamic, customizable questionnaires that auto-remind clients via SMS, email, or voicemail. Integrated with legacy tax software, Soraban automatically enters data, applies e-signatures for IRS forms, and coordinates tax return delivery with minimal human intervention. Handling repetitive administrative duties frees professionals to focus on advisory work while improving efficiency, reducing errors, and enhancing the client experience through mobile-friendly, seamless interactions. 8 Ratings Visit Website SurveyLegend SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals. 1,881 Ratings Visit Website Adobe Acrobat Adobe Acrobat Studio is a leading enterprise document platform built to scale for global teams — delivering AI-powered document intelligence, trusted PDF tools, and on-brand content creation in one secure solution. Core capabilities include PDF creation, editing, conversion, annotation, redaction, e-signatures, and fillable forms. AI Assistant enables conversational document intelligence across PDFs, Word docs, spreadsheets, and more — surfacing summaries, key insights, and source-linked citations for verified, audit-ready answers. PDF Spaces organizes files, collaboration, and context into centralized knowledge hubs. The Generate Presentation feature transforms any document into a polished, branded deck using AI and Adobe Express templates. Enterprise-grade encryption, admin controls, and compliance workflows support secure document sharing and high-volume document processing at scale — across Legal, Finance, HR, Sales, and more. Available on desktop, web, and mobile. 8,459 Ratings Visit Website UnForm UnForm is a powerful enterprise document management and process automation solution that seamlessly integrates with any application. Our platform-independent, fully browser-based solutions provide the ability to create, deliver, capture, index, route, and store documents from start to finish so that a transaction’s entire life cycle can be accessed with one easy search. Our data extraction and workflow capabilities enable the automation of data entry-intensive processes. UnForm.Cloud, a hosting service for UnForm Document Management, is a perfect fit for those who are running cloud-based ERP systems or looking for a solution with no hardware to purchase, manage, or maintain. Implementing UnForm has never been easier. Backed by a proven hosting vendor, Oracle, you have the peace of mind knowing your data is safe and secure with well-managed data centers and cross-region backups, ensuring reliable and continues access to your data when you need it. 19 Ratings Visit Website Foxit Document Workflow APIs Foxit provides a powerful suite of cloud-native APIs that help organizations automate, secure, and modernize document workflows. Built on scalable REST architecture, Foxit APIs enable developers to generate, convert, extract, sign, and display documents directly within applications—eliminating manual processes and accelerating digital operations. The Foxit PDF Services API supports high-volume PDF automation, including conversion, extraction, optimization, and redaction. The Document Generation API creates dynamic PDFs and DOCX files from templates and real-time business data. The Foxit eSign API embeds legally binding eSignature workflows with full audit trails and compliance support. The PDF Embed API delivers customizable in-app PDF viewing, annotations, and secure access controls. Together, Foxit APIs provide a secure, scalable foundation for end-to-end document automation and digital transformation. 8 Ratings Visit Website
About With Formstack, automate manual processes, deliver solutions quicker, and go from idea to workflow in minutes and save hours—all with clicks, not code. Combining a visual workflow automation builder with digital forms, document generation, and eSignature solutions, Formstack enables you to quickly create countless solutions to your workday pains and your customers’ digital expectations. Formstack’s Suite includes everything needed to accelerate digital work including: ● Forms: Power data collection with online forms that don’t require any coding to set up. Collect payments, capture leads, administer surveys, and more. ● Documents: Put an end to cut and paste with a document generator that lets teams populate data into beautifully designed documents that can be sent anywhere. ● Sign: Eliminate paperwork with a drag-and-drop eSignature solution that lets operators collect digital signatures for forms and documents on any device.	About The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and teams of all types and sizes	Audience Marketing and brand researchers, academic researchers and, and businesses across a wide range of industries--from automotive, media, retail, travel and hospitality, and B2B
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $83/month Forms - $83 per month Suite - $250 per month Enterprise - Custom pricing available Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.7 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 4.6 / 5 ease 4.1 / 5 features 4.9 / 5 design 4.9 / 5 support 4.7 / 5 Read all reviews
Pros & Cons from Real Users Pros Formstack is one of the best online form creator. Highly customisable features. No training or video tutorial is required to use this software beginner can also start using without any problems. For highly secured information it provides security feature called HIPPA application. Very much reliable, flexible and secure software. • No effort in creating business forms. • It can create flexible forms for different categories to implement and share. • Hubspot integrated. • Great addons to boost form power. Formstack has complete customization feature. Lots of themes and templates are available. Easy and quick drag and drop form builder. No login required to fill form. It has wonderful data export and insight reporting. Cons User-friendly software, very easy to use. No complaints till now. • We had an overall positive experience with it. Form stack is full of customization, I liked everything about this tool.	Pros & Cons from Real Users Pros Its interface makes survey design easy with a drag-and-drop builder, a library of question types and templates, and a tool called ExpertReview that provides feedback and suggestions on survey quality and methodology. It is flexible and scalable that can handle any type of research project, from simple surveys to complex experiments. It also supports various distribution channels such as email, SMS, web, mobile app, QR code, etc. It has a robust and intelligent analytics engine that can process large amounts of data and deliver real-time insights. It also has features like Stats iQ and Text iQ that use artificial intelligence and machine learning to perform statistical analysis and text analysis on survey responses. It has a complete action system that allows users to take action on the information they collect. It also has integrations with other platforms and applications, such as Salesforce, Tableau, Slack, etc., which allow users to automate workflows and share data across the organization. The security is of a high level which has a compliance and governance that guarantees the protection and privacy of the data. + It has a large number of types of questions which I can delve into quite deeply when it comes to researching the market. Also, that I can create custom questions with input parameters which I can give when creating a survey. With the large number of question types I have been able to ask questions within questions depending on the answers, something like having branching questions. This gave me a better result in what I was looking for when setting up a survey. + I usually run into a lot of problems creating a survey because I can't find certain solutions for market research, so most of the time I've been able to contact Qualtrics support and have always gotten good answers on the solution I've been looking for. Also during the implementation of this platform I have received great support from Qualtrics by providing me with all the optimization ideas to take advantage of each survey created and not have to go through a double process of surveys due to lack of planning. + It has a qualification system in order to better refine the group to which market research is being carried out and not stain the results with respondents who are not related to the research being carried out. It has been useful to me because previously I used another platform which did not have a rating system and had incomplete answers or with distorted information, causing bad decisions to be made based on the responses of the surveys. Now with Core XM I have had clearer answers and the results have been polished by being able to address specific users to what I am looking for, now my decisions are clearer and more precise within my company when applying a solution with the results obtained. + The mobile application is very complete and allows you to create surveys similar to how it is done in the web version. I like that they have dedicated themselves very well to the mobile application since generally platforms like this only show results in their applications and the creation of surveys is very basic, however, with Core XM it is very different since I do not need to sit at my computer for survey creation. Likewise, being able to see the results in real time is not much of a problem and it also performs well regardless of the amount of data that is coming from the results. The survey design for Qualtrics allows for a vast array of survey creation. I use this for all sorts of surveys from assessment to program applications to availability for staff. It is a huge software with several ways to use it. There is also a great online presence with help to use the software and make it usable for any person. º What I like most about this platform is the ability to have conditional questions, which depending on the answers of the respondents, these are broken down or not in case they need to be answered or simply do not appear if they are not applied. It's very helpful as I don't have to send out separate surveys or create surveys on top of surveys in case I answer one or the other. º The way in which I can generate a survey from templates is simply useful, besides that I can add questions that are already established in a general way with their respective or supposed possible answers in case it is for normal selection, by menus or selection multiple. This helps me to create surveys since I can save time when creating a flash survey to obtain market data that I need at that precise moment. º It has been useful and practical for me to be able to create surveys within this platform since with just drag and drop I can add elements that I want to be in my basket to be able to create the questions, I can add from text input, numbers, names, multiple selection , menus, among others. Thus being able to have the freedom to create practically any survey with the style and format that I want. º I can work collaboratively with others, being able to add more users to my main account to have all the company surveys that my work team has done in one place. In addition, since everything on this platform is managed in the cloud, there is no risk of data loss, so I am calm when I do not have to depend on home servers, but everything is within the Qualtrics cloud. º JavaScript customization is convenient as I can include features that are not available in Qualtrics and that I need. This gives me the possibility of being able to take the survey even further than normal and that they are not just simple questions, but I can add more dynamism to the questions by placing more elements that allow the respondent not to leave before time. There's a slight learning curve, but once you get how to use it, it's really easy to set up a survey and get the exact kind of data you want. Taking a survey is also easy, so kids won't have any issues with completing one. Cons For some users, especially small businesses or people who don't need all the features and capabilities of the platform, it can be expensive. Pricing plans are based on number of responses, users, features, and support levels. The learning curve can be steep for some users, especially those who are new to online research or want to use some of the more advanced features and customization options. The platform can be overwhelming or confusing at first and may require additional training or support. It annoys me to have some limitations or drawbacks in terms of functionality or usability. For example, some users reported issues with the survey format, question logic, data export, dashboard layout, customer service response time, etc. This platform is very professional and I don't have many negative points that impair the daily and correct use of Core XM; This platform has worked very well and has been very useful in real estate market research. There are few things that I can say as negative points and they are the following: - There are not very good survey templates in Qualtrics, they are very basic, so most of the surveys I have done with this platform have been based on trial and error since not all models work very well when making a survey. market research or simply seek an opinion. Despite the fact that they offer a Demonstration, very little can be measured if there are no predefined surveys that measure the reach of this platform at the time of purchasing the service as an end user. So if they designed more templates to be able to take advantage of the Demos that this platform offers before acquiring Core XM, it would be good for companies that think about acquiring the services of this platform. - It is necessary to have a staff that knows the correct handling of this platform to obtain the best results. It is one thing to raise the questions with your work team and another thing is to have the most optimized questions and not to get into a loop which could damage the market results. When wanting to acquire Core XM services, I recommend having trained personnel who have already had experience using this platform in creating surveys, since the way in which surveys are created within this platform is very formal. Simply, it is complicated to learn. It is not necessarily user friendly without external guides open as well, but once you learn it it is great. The only issue I regularly have is the loading time for data and results. It almost always has a slight delay, but is more annoying than prohibitive. º I would like to have better ways to export the data obtained such as Excel or more formats which it is possible to know how to handle easily. This would allow me to work more comfortably without having to try to understand all the messy information that Qualtrics shows me when exporting the data that I need. º The price is far out of reach for small businesses, this is a bit disappointing because despite the fact that this platform is one of the best to carry out surveys with excellent quality and with the best reputation in the market, it is out of the range of many companies since apparently it only focuses on a larger market such as large companies. º It takes time to be able to load all the surveys carried out and tabulate them, sometimes I have to load the page several times to get the results because it takes time to obtain that data. I would like them to increase the response time more when it comes to obtaining the surveys, thus optimizing the time more when wanting to have the data at once. º A report section is missing in general, so having a more perspective implies with the summaries of the results of the surveys and not having to open them one by one wasting my time by not having a panel or tab only for that section. It would also be useful to be able to create or generate my own reports with the data obtained, to have more control and customization when wanting to have reports based on the information I need. º The documentation is practically useless, with no example or practically none. It was hard to struggle with the implementation because when I wanted to understand certain features I didn't get a quick response from support and when I went through the technical documentation it was practically the same as when I had the same doubt about a problem I had. It would be better if, as well as improving the interface, they also improve the ability to make it easier for the user to use their platform so that they don't feel they lack a guide, as happened to me at the time. As mentioned, there is a slight learning curve. You need to get the hang of how to use it. I'd do a few test surveys to really get a feel for how it works.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Intellistack Founded: 2006 United States www.formstack.com	Company Information Qualtrics Founded: 2002 United States www.qualtrics.com
Alternatives Jotform	Alternatives Jotform
SurveyJS	FormAssembly
FormAssembly	Sogolytics
Titan	BHN Rewards
GoFormz View All	Qualtrics Employee Experience Qualtrics View All
Categories Data Collection Supported Forms Automation Supported Online Form Builders Supported Registration Supported Survey Supported	Categories AB Testing Supported Brand Intelligence Supported Competitive Intelligence Supported Market Research Supported Product Management Supported Qualitative Data Analysis Supported Survey Supported
Survey Features Custom Survey URLs Supported Data Analysis Tools Supported Email Marketing Supported Mobile Survey Supported Offline Response Collection Not Supported Paper Survey Not Supported Question Branching Supported Question Library Supported Site Intercept Survey Not Supported Skip Logic Supported Supports Audio / Images / Video Supported Show More Features Forms Automation Features Approval Process Control Supported Archiving & Retention Not Supported Collaboration Supported Document Indexing Not Supported Drag & Drop Supported Full Text Search Not Supported Remote Document Access Supported Rules-Based Workflow Supported Text Editing Supported Version Control Supported Online Form Builders Features Artificial Intelligence Not Supported Assign Roles / Permissions Not Supported Collaboration Tools Not Supported Conversational Forms Not Supported Data Tables Not Supported Drag & Drop / No Code Supported Export to PDF Not Supported HIPAA Compliant Supported Import Existing Forms Not Supported Mobile Forms Not Supported Offline Forms Not Supported Pre-made Templates Supported Quizzes / Questionnaires Not Supported Reporting / Data Visualization Not Supported Signup Forms Supported Surveys Supported Registration Features Activity Registration Supported Attendance Management Supported Badge Management Not Supported Calendar Management Not Supported Class Registration Supported Contact Management Supported Event Registration Supported Form Builder Supported Group Registration Supported Marketing Management Not Supported Online Registration Supported Onsite Registration Supported Payment Processing Supported Refund Automation Not Supported Self Check-In Not Supported Surveys & Feedback Supported	Survey Features Custom Survey URLs Supported Data Analysis Tools Supported Email Marketing Supported Mobile Survey Supported Offline Response Collection Supported Paper Survey Supported Question Branching Supported Question Library Supported Site Intercept Survey Supported Skip Logic Supported Supports Audio / Images / Video Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Competitive Intelligence Features Alerts/Notifications Supported Benchmarking Supported Competing Product Analysis Not Supported Keyword Tracking Not Supported Social Media Monitoring Supported Trend Analysis Supported Website Monitoring Not Supported Market Research Features Benchmarking Supported Compensation Management Supported Data Management Supported Email / Online Supported Face-to-Face Supported Panel Management Supported Paper-Based Supported Phone-Based Supported Sample Management Supported Statistical Analysis Supported Survey Management Supported Product Management Features Collaboration Supported Feedback Collection Supported Idea Management Supported Milestone Tracking Not Supported Prioritization Supported Product Roadmapping Not Supported Release Management Supported Requirements Management Supported Resource Management Not Supported Workflow Management Not Supported Qualitative Data Analysis Features Annotations Not Supported Collaboration Supported Data Visualization Supported Media Analytics Supported Mixed Methods Research Supported Multi-Language Supported Qualitative Comparative Analysis Supported Quantitative Content Analysis Supported Sentiment Analysis Supported Statistical Analysis Supported Text Analytics Supported User Research Analysis Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Slack Supported Wufoo Supported Zapier Supported Zendesk Supported Adobe Acrobat Sign Supported Convert Experiences Supported Decibel Not Supported Docusign Supported Jira Work Management Not Supported Lift AI Supported Nimble Supported Pandium Not Supported Pendo Not Supported Tremendous Not Supported Typeform Supported Vervemail Supported Workato Supported Show More Integrations View All 225 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Slack Supported Wufoo Supported Zapier Supported Zendesk Supported Adobe Acrobat Sign Not Supported Convert Experiences Not Supported Decibel Supported Docusign Not Supported Jira Work Management Supported Lift AI Not Supported Nimble Not Supported Pandium Supported Pendo Supported Tremendous Supported Typeform Not Supported Vervemail Not Supported Workato Not Supported Show More Integrations View All 61 Integrations
Claim Formstack and update features and information Claim Formstack and update features and information	Claim Qualtrics XM Platform and update features and information Claim Qualtrics XM Platform and update features and information