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About

FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of form building and data cleanup. Collect, connect, and control AI-ready data faster than ever before. FormAssembly Atlas redefines enterprise data collection and automation. With your built-in AI assistant, Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. Ready to give FormAssembly a try?

About

Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly. Conduct ongoing experiments and A/B tests to optimise your flow without the IT burden. Designed to help you scale efficiently and convert more customers. A no-code signup builder offering world-class templates. Actionable insights and instant funnel analytics. Easy-to-setup A/B testing and personalisation capabilities. We are a team of doers, go-getters, and self-starters. Brought together to optimise signup flows all over the world. We strive to build fast, iterate fast and grow fast. We are a net positive company.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise, Mid-Size Business, Small Business, Startups, Government, Healthcare, Higher Education, Nonprofit and Financial Services

Audience

Create beautiful, branded flows, no coding skills required

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Sales. Visit website for plan options
Free Version
Free Trial

Pricing

$25 per month
ESSENTIAL PLAN
$25/month paid annually or $30 monthly

Build and experiment with engaging customer flows
- Unlimited published flows
- 2 users
- Up to 1k responses per month

PROFESSIONAL PLAN
$50/month paid annually or
$60 monthly

Get more out of Upflowy as you grow and collaborate
- Unlimited published flows
- 4 users
- Up to 5k responses per month

PREMIUM PLAN
$150/month paid annually or
$180 monthly

Design with flexibility, and access to a vast integration ecosystem
- Unlimited published flows
- 10 users
- Up to 50K responses per month

VIRTUAL CRO
$500/month paid annually or $600 monthly

Improve flow performance with our optimization experts
- Unlimited published flows
- 10 users
- Up to 100k responses per month
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.5 / 5
support 3.5 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 4.0 / 5
design 3.0 / 5
support 2.0 / 5

Pros from Real Users

Pros

  • - My form builder of choice as a Salesforce admin due to the easy-to-use Salesforce connectors - Loads of customisation and flexibility in the form building, conditional logic, calculated fields and validation - Highly customisable branding themes - A variety of payment connectors - Good user guides and documentation
  • - Salesforce connectors are easy to use and adaptable. - Support are helpful (when they are eventually able to reply)

Pros & Cons from Real Users

Pros

  • A lot of features. Some templates are already in the app. Wireframe view to keep the overview. Adaptable to your site image.

Cons

  • No back button, so if you make a mistake, you need to redo everything. Sometimes it just does not load for no apparent reason, so on a professional website this is not up to standard. No in-flow calculations possible. So what user entered in a previous screen cannot be used in subsequent screen.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

FormAssembly
Founded: 2006
United States
www.formassembly.com

Company Information

Upflowy
Founded: 2020
Australia
www.upflowy.com/

Alternatives

Alternatives

Formstack

Formstack

Intellistack
HappyForms

HappyForms

The Theme Foundry

Categories

This is what modern data collection looks like. Collect, connect, and control AI-ready data faster than ever before. FormAssembly redefines enterprise data collection and automation. With your built-in AI assistant, Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. FormAssembly is an enterprise-grade platform built to simplify data collection at scale. With an intuitive interface, advanced architecture, and built-in automation, FormAssembly makes it easy to create secure, compliant workflows and route structured data to the systems your business relies on. No dev work. No delays. Just smarter, faster data from the start.

Take your web forms to the next level with automated workflows. Combine and automate multi-step form processes. Send respondents down conditional paths, automate email notifications, obtain approvals, and create or update Salesforce records all without code. Data collection rarely stops at a single submission. FormAssembly helps teams build end-to-end workflows that capture structured data, route information to the right people and systems, and move processes forward automatically. Fai, FormAssembly’s agentic AI assistant, helps teams move from an idea to a working workflow quickly. Describe the process you want to automate, and Fai will help generate the workflow structure, including forms, routing logic, and automation steps. Common examples include: - Multi-step approval workflows -Application and onboarding workflows - Service request workflows - Document generation and signature workflows

Data collection rarely stops at a single submission. FormAssembly helps teams build end-to-end workflows that capture structured data, route information to the right people and systems, and move processes forward automatically.

Build Forms That Build Your Business Trade manual data correction for automated data confidence. Customized forms that securely integrate with the apps you rely on. Forms that use spam filtering, authentication, virus scanning, and encryption collect data you can trust. Forms should do more than collect information. FormAssembly helps teams design structured forms that connect directly to workflows, approvals, and systems of record like Salesforce. Create sophisticated forms faster with Fai Fai, FormAssembly’s agentic AI assistant, helps teams move from idea to form quickly by generating form structure, validation rules, and workflow steps based on what you need to collect, allowing builders to create sophisticated forms without deep technical expertise while maintaining full control over rules, approvals, and integrations. - Patient intake forms - Application and registration forms - Referral forms - Internal request forms

Create Surveys That Collect Data and Drive Action Collect survey responses that initiate workflows, trigger approvals, generate documents, and update your systems, all while using FormAssembly’s flexible tools to make sure the user experience is mobile-friendly, professional, and interactive. Survey responses can trigger automated workflows, route data to the right teams or systems, generate documents, and feed approvals or follow-up actions. At the same time, FormAssembly delivers survey capabilities for any level of complexity, providing multiple question types, branching logic, skip logic, mobile-friendly design, and branding customization. Whether you need a simple feedback form or a process-driving survey, FormAssembly supports both.

Categories

Forms Automation Features

Approval Process Control
Archiving & Retention
Collaboration
Document Indexing
Drag & Drop
Full Text Search
Remote Document Access
Rules-Based Workflow
Text Editing
Version Control

Online Form Builders Features

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

Forms Automation Features

Approval Process Control
Archiving & Retention
Collaboration
Document Indexing
Drag & Drop
Full Text Search
Remote Document Access
Rules-Based Workflow
Text Editing
Version Control

Lead Capture Features

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Online Form Builders Features

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Integrations

HubSpot CRM
Mailchimp
AddressZen
Authorize.Net
Chargent
Data8
Formstack
FreshBooks
Google Sheets
HubSpot Customer Platform
Ideal Postcodes
Microsoft Excel
Nocode HQ
Pipedrive
Salesforce
Stackreaction
Stripe
Trello
Workato
Ziggeo

Integrations

HubSpot CRM
Mailchimp
AddressZen
Authorize.Net
Chargent
Data8
Formstack
FreshBooks
Google Sheets
HubSpot Customer Platform
Ideal Postcodes
Microsoft Excel
Nocode HQ
Pipedrive
Salesforce
Stackreaction
Stripe
Trello
Workato
Ziggeo
Claim Upflowy and update features and information
Claim Upflowy and update features and information