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About

FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of form building and data cleanup. Collect, connect, and control AI-ready data faster than ever before. FormAssembly Atlas redefines enterprise data collection and automation. With your built-in AI assistant, Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. Ready to give FormAssembly a try?

About

Google Forms is an online form and survey platform designed to help individuals and organizations collect information, gather feedback, and analyze responses quickly and efficiently. The platform allows users to create customizable forms using multiple question types, drag-and-drop editing tools, templates, quizzes, and conditional logic to improve user experiences and response completion rates. Google Forms makes it easy to share forms through email, websites, and social media while allowing respondents to submit answers from virtually any device. Responses are collected in real time and can be visualized through built-in charts, summaries, and analytics tools for faster decision-making. Users can also export form data directly into Google Sheets for deeper analysis, reporting, and collaboration with teams.

Why FormAssembly is Better than Google Forms

FormAssembly is better than Google Forms for organizations that need forms to power secure, governed business workflows rather than collect basic responses. Google Forms is well suited to surveys, quizzes, registrations, and real-time response summaries. FormAssembly adds validated data collection, conditional workflows, enterprise integrations, and sophisticated Salesforce connectivity that can create or update records and route trusted information into systems of record. Its emphasis on data quality, compliance, and operational automation makes it a stronger choice for regulated and mission-critical processes such as patient intake, applications, enrollment, case management, and lead capture.

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Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Enterprise, Mid-Size Business, Small Business, Startups, Government, Healthcare, Higher Education, Nonprofit and Financial Services

Audience

Google Forms is ideal for businesses, educators, nonprofits, HR teams, marketers, and organizations seeking easy-to-use online form creation and survey data collection tools

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Sales. Visit website for plan options
Free Version Not Supported
Free Trial Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.5 / 5
support 3.5 / 5

Reviews/Ratings

Overall 4.9 / 5
ease 5.0 / 5
features 4.8 / 5
design 5.0 / 5
support 4.9 / 5

Pros from Real Users

Pros

  • - My form builder of choice as a Salesforce admin due to the easy-to-use Salesforce connectors - Loads of customisation and flexibility in the form building, conditional logic, calculated fields and validation - Highly customisable branding themes - A variety of payment connectors - Good user guides and documentation
  • - Salesforce connectors are easy to use and adaptable. - Support are helpful (when they are eventually able to reply)

Pros & Cons from Real Users

Pros

  • - Google Forms makes the process and making of adaptive and responsive forms easy. - It is very easy to edit, also the drag and drop feature comes very handy while creating forms.
  • Google Forms is excellent cloud based Questionnaire/Survey tool with basic functionalities. The features include 1. Customizable survey URL 2. Questions Branching 3. Supports element like, MCQ, Check boxes, Drop-Down etc 4. Very easy to create and deploy 5. Very Clean and easy to use UI
  • Easy to use & highly intuitive interface Quick to create any type of form Always online - work from anywhere Integrates well with other G Suite apps Great for collaboration Works great on mobile as well
  • 1) I've used Google Forms to carry out opinion survey on different things. 2) It's easy, simple and customizable. 3) Form fill up is very smooth and easy.
  • Super easy to set up and launch any type of form you might need. lots of addons too add more functionality.

Cons

  • - It does not support electronic signature natively.
  • Though overall experience with Google Forms is very good but i think there should be provision of Ranking and scoring element.
  • There should be an desktop version to work when offline.
  • 1) I would be happy if they increase the link expiration time.
  • The add-ons can be tricky if you don't know how to set them up.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

FormAssembly
Founded: 2006
United States
www.formassembly.com

Company Information

Google
Founded: 1998
United States
workspace.google.com/products/forms/

Alternatives

Alternatives

formsflow.ai

formsflow.ai

AOT Technologies
Docmosis

Docmosis

Docmosis Pty Ltd

Categories

Data Collection Supported

This is what modern data collection looks like. Collect, connect, and control AI-ready data faster than ever before. FormAssembly redefines enterprise data collection and automation. With your built-in AI assistant, Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. FormAssembly is an enterprise-grade platform built to simplify data collection at scale. With an intuitive interface, advanced architecture, and built-in automation, FormAssembly makes it easy to create secure, compliant workflows and route structured data to the systems your business relies on. No dev work. No delays. Just smarter, faster data from the start.

Forms Automation Supported

Take your web forms to the next level with automated workflows. Combine and automate multi-step form processes. Send respondents down conditional paths, automate email notifications, obtain approvals, and create or update Salesforce records all without code. Data collection rarely stops at a single submission. FormAssembly helps teams build end-to-end workflows that capture structured data, route information to the right people and systems, and move processes forward automatically. Fai, FormAssembly’s agentic AI assistant, helps teams move from an idea to a working workflow quickly. Describe the process you want to automate, and Fai will help generate the workflow structure, including forms, routing logic, and automation steps. Common examples include: - Multi-step approval workflows -Application and onboarding workflows - Service request workflows - Document generation and signature workflows

Lead Capture Supported

Data collection rarely stops at a single submission. FormAssembly helps teams build end-to-end workflows that capture structured data, route information to the right people and systems, and move processes forward automatically.

Build Forms That Build Your Business Trade manual data correction for automated data confidence. Customized forms that securely integrate with the apps you rely on. Forms that use spam filtering, authentication, virus scanning, and encryption collect data you can trust. Forms should do more than collect information. FormAssembly helps teams design structured forms that connect directly to workflows, approvals, and systems of record like Salesforce. Create sophisticated forms faster with Fai Fai, FormAssembly’s agentic AI assistant, helps teams move from idea to form quickly by generating form structure, validation rules, and workflow steps based on what you need to collect, allowing builders to create sophisticated forms without deep technical expertise while maintaining full control over rules, approvals, and integrations. - Patient intake forms - Application and registration forms - Referral forms - Internal request forms

Survey Supported

Create Surveys That Collect Data and Drive Action Collect survey responses that initiate workflows, trigger approvals, generate documents, and update your systems, all while using FormAssembly’s flexible tools to make sure the user experience is mobile-friendly, professional, and interactive. Survey responses can trigger automated workflows, route data to the right teams or systems, generate documents, and feed approvals or follow-up actions. At the same time, FormAssembly delivers survey capabilities for any level of complexity, providing multiple question types, branching logic, skip logic, mobile-friendly design, and branding customization. Whether you need a simple feedback form or a process-driving survey, FormAssembly supports both.

Categories

Data Collection Supported
Event Registration Supported
Forms Automation Supported
Online Quiz Makers Supported
Survey Supported

Forms Automation Features

Approval Process Control Supported
Archiving & Retention Supported
Collaboration Supported
Document Indexing Supported
Drag & Drop Supported
Full Text Search Not Supported
Remote Document Access Supported
Rules-Based Workflow Supported
Text Editing Supported
Version Control Not Supported

Online Form Builders Features

Artificial Intelligence Supported
Assign Roles / Permissions Supported
Collaboration Tools Supported
Conversational Forms Not Supported
Data Tables Not Supported
Drag & Drop / No Code Supported
Export to PDF Supported
HIPAA Compliant Supported
Import Existing Forms Supported
Mobile Forms Supported
Offline Forms Not Supported
Pre-made Templates Supported
Quizzes / Questionnaires Not Supported
Reporting / Data Visualization Supported
Signup Forms Supported
Surveys Supported

Forms Automation Features

Approval Process Control Not Supported
Archiving & Retention Not Supported
Collaboration Not Supported
Document Indexing Not Supported
Drag & Drop Not Supported
Full Text Search Not Supported
Remote Document Access Not Supported
Rules-Based Workflow Not Supported
Text Editing Supported
Version Control Not Supported

Survey Features

Custom Survey URLs Not Supported
Data Analysis Tools Not Supported
Email Marketing Not Supported
Mobile Survey Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Not Supported
Supports Audio / Images / Video Not Supported

Integrations

Formstack Supported
Google Workspace Supported
HubSpot CRM Supported
Mailchimp Supported
Stackreaction Supported
AWeber Supported
Docswave Not Supported
DonorDock Not Supported
Emailable Not Supported
FreshBooks Supported
Good Grants Not Supported
MESA Not Supported
MailerLite Not Supported
Mango Signs Not Supported
Motileo Not Supported
PassEntry Not Supported
Pliik Not Supported
Retently Not Supported
Tokko Broker Not Supported
VoiceDrop Not Supported

Integrations

Formstack Supported
Google Workspace Supported
HubSpot CRM Supported
Mailchimp Supported
Stackreaction Supported
AWeber Not Supported
Docswave Supported
DonorDock Supported
Emailable Supported
FreshBooks Not Supported
Good Grants Supported
MESA Supported
MailerLite Supported
Mango Signs Supported
Motileo Supported
PassEntry Supported
Pliik Supported
Retently Supported
Tokko Broker Supported
VoiceDrop Supported
Claim Google Forms and update features and information
Claim Google Forms and update features and information