Related Products
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About
Many companies conduct ad-hoc internal reviews of some of their bids, but a successful Win/Loss program is more comprehensive. Win/Loss analysis is an ongoing, systematic analysis of why a company’s deals are won and lost. The process is simple, but the results are powerful because they help decision-makers implement company-wide changes. Analysts conduct qualitative and quantitative interviews with decision-makers at prospect companies, for both won and lost deals. Our interview guides result in objective insights related to purchasing decision processes, solution capabilities and features, sales team effectiveness, pricing, and contracting. We regularly provide clients with individual reports for each deal so they can understand the nuances of each individual case. In the end, we deliver a summary report that analyzes trends across multiple deals over time. The aggregation of several deals over time lets us deliver recommendations about value proposition, product features, etc.
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About
Teststrip is a focused decision platform that helps consumer brands and agencies make better packaging, product, naming, and creative decisions before committing to production. Teams create a secure decision room, upload multiple creative routes, define the decision they need to make, and invite stakeholders, customers, retail partners, or other reviewers to provide structured feedback through a simple shareable link. Teststrip captures quantitative selections and qualitative comments, uses AI to identify themes and decision signals, and generates a professional readout documenting what was tested, why one direction was selected, key insights, risks, and recommended next steps. The platform creates a permanent decision record that helps teams align stakeholders, reduce subjective debate, and make higher-confidence decisions while lowering the risk of costly production, inventory, and go-to-market mistakes.
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Platforms Supported
Windows
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Mac
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Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
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Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies interested in a solution providing objective insights related to purchase decisions processes and systematic analysis
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Audience
Built for the teams responsible for packaging, product, brand, and creative decisions that are expensive to get wrong.
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Support
Phone Support
Supported
24/7 Live Support
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Online
Supported
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Support
Phone Support
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24/7 Live Support
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Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
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Free Trial
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Pricing
$250 per test
Free Version
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Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
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In Person
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationFletcher/CSI
United States
fletchercsi.com/services/winloss-analysis/
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Company InformationTeststrip
Founded: 2026
United States
www.teststrip.io
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Integrations
No info available.
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Integrations
No info available.
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