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About

Many companies conduct ad-hoc internal reviews of some of their bids, but a successful Win/Loss program is more comprehensive. Win/Loss analysis is an ongoing, systematic analysis of why a company’s deals are won and lost. The process is simple, but the results are powerful because they help decision-makers implement company-wide changes. Analysts conduct qualitative and quantitative interviews with decision-makers at prospect companies, for both won and lost deals. Our interview guides result in objective insights related to purchasing decision processes, solution capabilities and features, sales team effectiveness, pricing, and contracting. We regularly provide clients with individual reports for each deal so they can understand the nuances of each individual case. In the end, we deliver a summary report that analyzes trends across multiple deals over time. The aggregation of several deals over time lets us deliver recommendations about value proposition, product features, etc.

About

Teststrip is a focused decision platform that helps consumer brands and agencies make better packaging, product, naming, and creative decisions before committing to production. Teams create a secure decision room, upload multiple creative routes, define the decision they need to make, and invite stakeholders, customers, retail partners, or other reviewers to provide structured feedback through a simple shareable link. Teststrip captures quantitative selections and qualitative comments, uses AI to identify themes and decision signals, and generates a professional readout documenting what was tested, why one direction was selected, key insights, risks, and recommended next steps. The platform creates a permanent decision record that helps teams align stakeholders, reduce subjective debate, and make higher-confidence decisions while lowering the risk of costly production, inventory, and go-to-market mistakes.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in a solution providing objective insights related to purchase decisions processes and systematic analysis

Audience

Built for the teams responsible for packaging, product, brand, and creative decisions that are expensive to get wrong.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$250 per test
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Fletcher/CSI
United States
fletchercsi.com/services/winloss-analysis/

Company Information

Teststrip
Founded: 2026
United States
www.teststrip.io

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Alternatives

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Proception2

Maximum Potential Inc.

Categories

Categories

Integrations

No info available.

Integrations

No info available.
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