Firework vs. WIDEO Comparison Chart

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

Switcher Studio lets you capture video from multiple camera angles — and edit it in real time — helping you connect with your community in the most engaging way yet. Stream it live or record it for later. Captivate your audience with content that matters — and make it look amazing. No need to buy, lug, or learn big equipment. Switcher works with iPhones and iPads. Switcher's so intuitive that anyone can create stunning video. Forget hiring outside producers or videographers. They say every minute of edited video takes one hour of editing. With live-editing, every minute takes, well, one minute. Video — live or recorded, internal or external — lets you share the moment, no matter what the moment holds.

3Q is the European digital infrastructure for video streaming, OTT, and FAST channels. The partner-friendly SaaS solution is API-first and runs on 3Q's own independent European video infrastructure, independently of hyperscalers. The 3Q online video platform, made in Germany, lets customers and partners host, manage, and distribute audiovisual content live and on-demand on websites and apps. 3Q's white-label solution for video portals gives audiences fully managed content, with a central media library that provides analytics on each asset's streaming performance. 3Q is GDPR-compliant and all processes are ISO/IEC 27001 certified. It scales globally with multi-CDN and a China setup with ICP filing, valued expertise for many European companies. 3Q is the right choice when European data sovereignty is a non-negotiable requirement and not just "hosted in the EU," but structurally guaranteed. When companies are looking for a specialized, turnkey video platform without having to build their own DevOps team. Video Hosting and Management: You upload videos via browser or video API and organize everything in a central interface. Automated workflows handle transcoding, metadata, and publishing to websites, apps, and the intranet. Live Streaming and Webcasting: You stream live to a large audience with no limits on viewer numbers or data volume, broadcast redundantly with all common encoders, and convert every live stream to video-on-demand automatically with Live2VOD. The Live Clipping module creates new clips directly from a live or completed stream. Delivery and Video Player: The 3Q Content Delivery Network delivers content quickly and in high quality worldwide. The cookie-free and consent-free HTML5 video player works on all devices, supports all video formats, is customizable with logos, overlays, and interactive elements, and offers comprehensive advertising support. It is accessible in accordance with WCAG 2.1/BITV 2.0. Video AI and Analytics: The integrated video AI generates transcripts, metadata, thumbnails, captions, translations, and chapter markers. 3Q Analytics shows how your video and livestream content is used, filterable by project and time period, and exportable. API-First: SDKs give developers access to nearly all features of the 3Q platform: upload, encoding, player integration, streaming, analytics, and more at no additional cost. Headquartered in Munich, 3Q offers a modular pay-as-you-go pricing model & 24/7 support.

SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals.

Sovereign AI that turns every answer into lasting expertise. Optivalue.ai helps large organizations build resilience in an increasingly complex environment: regulations piling up, audits tightening, senior expertise walking out the door. Our approach: • 89 Domain-Specific Language Models (DSLMs) — specialized by industry & function, not a generic LLM • Confidence score 0-100 on every answer • Ability to say "I don't know" rather than hallucinate • Strict sourcing: document + page + timestamp Our three pillars of trust: → Precision & epistemic lucidity (right answer, or no answer) → Traceability (every claim is defensible) → Confidentiality (your data never leaves — on-premise or sovereign cloud) At every interaction, your knowledge base grows. Expertise compounds. Your organization becomes more resilient. Trusted by: L'Oréal, Stellantis, Thales Alenia Space, Exaion (EDF Group), Equans, Mango Award: European Digital Sovereignty Prize 2026 (AI Category)

Seplex is an OTT solutions provider, serving global operators with simple, powerful and scalable OTT solutions—from content preparation, management and monetization to video delivery, multi-screen apps and real-time analytics. We offer a unified OTT platform that includes middleware, transcoders, CDNs, DRM, multi-screen apps, STBs, and analytics, designed to support operators worldwide. Our solutions earned the PRODU Award for OTT Development of the Year in 2025, thanks to Setplex’s role in powering Copa América 2024 streaming for Venezuelan broadcaster Televen, scoring over 43 million impressions and 1.3 million app installs across mobile, web, & smart TV platforms. With the advantage of being operators ourselves, serving millions of subscribers, we possess deep insights into the daily challenges faced by operators. This expertise fuels our R&D efforts, driving the development of our platform, paving a smoother path for operators, and enhancing their operational efficiency.

Intermedia Unite® brings business communications, collaboration, and customer engagement into one easy-to-use platform—keeping teams connected, productive, and responsive from anywhere. It replaces fragmented tools by combining business phone service, video conferencing, team chat, and file sharing into one seamless experience, so employees can collaborate without switching apps. Unite delivers enterprise-grade calling with 100+ features, integrated customer engagement, and enhanced Microsoft Teams experiences. With mobile and desktop apps, users can call, meet, message, and engage customers from anywhere while maintaining a consistent business identity. AI-powered transcription, summaries, and insights help teams capture details and follow up efficiently. Backed by 99.999% uptime and J.D. Power-certified support, Unite ensures reliable performance—resulting in simpler communications, more productive teams, and better customer engagement.

Filecamp is a cloud-based Digital Asset Management system that allows marketing professionals to organize, share, tag, and distribute their digital assets. All from their own custom-branded, password-protected, easy-to-use, space in the cloud. Filecamp is used by over 1,600 brands from more than 60 countries around the world. Thousands of brand managers, marketers, and creatives from global organizations like The Wall Street Journal, Unilever, FSC, and Lego use Filecamp to organize company files; review, comment and approve projects in real-time; distribute brand materials, and make the right content available to others at the click of a button. Even small companies and freelancers are using Filecamp to share files and collaborate with their clients and partners.

Iris delivers flexible, integration-ready identity protection solutions that enable businesses to embed powerful security features directly into their existing digital experiences — without the cost or complexity of building from scratch. Whether you want full control or a pre-built experience, Iris offers two seamless approaches: Identity Protection API A developer-first solution that delivers Iris solutions (dark web monitoring, credit services, & much more) directly into your platform. Ideal for teams that want to fully customize the user experience while leveraging powerful protection behind the scenes. Micro-Experiences Customizable, embeddable components (“drop-in” modules) that can be added to your app or website. Perfect for quickly launching high-impact protection features with minimal development lift. Iris helps you turn identity protection into a seamless, value-added feature of your platform, driving engagement, trust, and long-term customer loyalty.

ThriveSparrow is an employee experience platform tailored for HR professionals. ThriveSparrow seeks to transform the workplace into a thriving ecosystem where employee experience meets organizational growth. What sets ThriveSparrow apart is its seamless combination of user experience, actionable insights, and holistic employee engagement features. At the heart of ThriveSparrow is the engagement surveys module, offering a wide range of customizable surveys, including wellness and pulse surveys. These tools allow HR professionals to monitor engagement and satisfaction of their workforce effectively. Its peer recognition module, Kudos which is far more than just a platform for employee recognition; is an integrated system that correlates with performance metrics, offering a 360-degree view of each employee's contributions. Another standout feature is the actionable analytics dashboard and org-wide employee engagement score heatmap.