Experian MosaicExperian
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Strategy MosaicStrategy Software
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Related Products
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About
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.
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About
Strategy Mosaic is an AI-powered universal semantic data layer and analytics foundation that sits on top of an organization’s existing data systems to unify, govern, and accelerate access to business data for analytics, AI, and reporting without costly restructuring. It creates a single source of truth with consistent business definitions, metrics, and security policies across tools and sources, harmonizing data from hundreds of systems so insights are reliable and comparable everywhere. Built with AI-assisted data modeling (Mosaic Studio), Mosaic automates data preparation, cleansing, enrichment, and modeling, reducing the time and effort needed to build robust data products and semantic models. Its universal connectors let users access governed data via SQL, REST, Python, or through popular BI and productivity tools like Power BI, Tableau, Excel, and Google Sheets, while an in-memory acceleration engine delivers fast query performance across diverse sources.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy
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Audience
Large enterprises and data teams that need a unified, governed, AI-ready data foundation to connect disparate data sources and power consistent analytics, reporting, and AI initiatives
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic
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Company InformationStrategy Software
Founded: 1989
United States
www.strategysoftware.com/strategymosaic
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Categories |
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Integrations
Amazon Redshift
Amazon Web Services (AWS)
Asana
Databricks Data Intelligence Platform
Experian Consumer View
Google Cloud BigQuery
Google Sheets
IBM Db2
Microsoft Azure
Microsoft Excel
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Integrations
Amazon Redshift
Amazon Web Services (AWS)
Asana
Databricks Data Intelligence Platform
Experian Consumer View
Google Cloud BigQuery
Google Sheets
IBM Db2
Microsoft Azure
Microsoft Excel
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