Experian MosaicExperian
|
||||||
Related Products
|
||||||
About
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.
|
About
Simsurveys is an AI-powered synthetic survey and market research platform that generates research-grade synthetic survey data and panels in minutes rather than weeks by using AI models trained on real population studies to produce respondent-level datasets with realistic demographic, behavioral, and attitudinal patterns. It lets users build sophisticated questionnaires with quotas and logic, generate large synthetic respondent samples instantly, and export respondent-level files for analysis, eliminating the traditional need to recruit real participants or stitch together multiple tools. Simsurveys includes synthetic data generation from scratch, expanded data to boost sample sizes and fill demographic gaps, and real-time preference queries via an API that returns probability-weighted distributions for consumer insights on demand, and it also supports AI-moderated qualitative sessions that blend quantitative and qualitative research methods.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy
|
Audience
Market researchers, product teams, and strategists looking for a tool to generate fast, statistically credible survey data and insights using AI-driven synthetic respondents instead of traditional fieldwork
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
$1,000 per research study
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic
|
Company InformationSimsurveys
United States
www.simsurveys.ai/
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
|
|
|