Experian MosaicExperian
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About
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.
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About
We blend state-of-the-art performance marketing technology, a full range of marketing and sales solutions, and a hands-on team of industry experts to help businesses streamline their operations and entire customer journey. Digital technologies have empowered today’s consumers to get what they want, when they want and where they want. In order to serve these savvy consumers, Marketing Town can help you understand the different stages of customer journey and traffic sources, as well as pinpoint exactly which marketing channels and types of marketing campaigns are yielding maximum ROI. Analyzing consumer behavior is getting more complex because of the sheer variety of data and traffic streams. Our proprietary tech solutions can help you accurately track and analyze consumer data, and dive deeper into the data for insights surrounding media and consumer behavior. This opens up a significant amount of opportunities to understand your consumer in more detail.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy
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Audience
Businesses searching for a solution to attract leads and convert customers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$500 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic
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Company InformationMarketing Town
Founded: 2010
United States
m-t.io
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Categories |
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Integrations
Experian Consumer View
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