E4473 vs. Merchant Magic Comparison


E4473	Merchant Magic Cervelle	+	+
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Serving independent retailers since 1980, Paladin is known for reliable systems, practical retail expertise, and industry-leading U.S.-based customer support. 28 Ratings Visit Website FormAssembly FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of form building and data cleanup. Collect, connect, and control AI-ready data faster than ever before. FormAssembly Atlas redefines enterprise data collection and automation. 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About e4473 is the electronic ATF Form 4473 for gun stores, pawn shops, and other Federal Firearms Licensees, built into the Bravo Store Systems point of sale rather than bolted on. When you ring up a sale, the 4473, the background check, and your A&D Book are completed on the same record, so there is no double entry and nothing to reconcile. Guided entry walks the buyer through every question and enforces required fields, removing the transcription and completeness errors that most often turn up in an ATF inspection. Completed forms live in permanent, encrypted cloud storage, searchable in seconds, and the software stays current with ATF form revisions and state rule changes. e4473 processes more than 1 million electronic 4473s a year across 3,300+ stores and is backed by a 100% ATF compliance guarantee. It fits every size of FFL, with US-based setup and support since 2011. Pricing is tailored to your store. Request a free 15-minute demo.	About Merchant Magic POS is a comprehensive, ATF-compliant point-of-sale software tailored for the firearms industry. It streamlines operations by managing sales, refunds, layaways, special orders, trades, direct buys, consignments, FFL transfers, and purchase orders. The system supports item entry via a barcode scanner or touch screen, features user-configurable buttons for speedy sales, and allows scanning of driver's licenses to instantly add customers into the system. It tracks retail, web, gun show, and event sales, with customer notes appearing at POS. Integrated credit card processing, built-in training, and a complete gunsmithing module enhance its functionality. Security is robust, ensuring employees only access areas relevant to their roles. The software also offers features like gun trace capabilities, attachment of images to products and customers, allocation alerts at receiving, and the ability to run on one or more Windows-based PCs within a local network.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Firearms businesses in need of a secure and digital gun processing solution to automate operations and improve processes	Audience Firearms retailers requiring a point-of-sale system to manage sales, inventory, and customer relations
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Quote-based (tailored to the store). No public price list. No free trial. The first step is a free 15-minute demo. Free Version Not Supported Free Trial Not Supported	Pricing $200 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information E4473 Founded: 2011 United States www.e4473.com	Company Information Cervelle Founded: 2000 United States www.cervellesoftware.com/pos
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Bravo POS for Pawnbrokers Bravo Store Systems View All	Rapid Gun Systems View All
Categories Firearms Supported	Categories Firearms Supported Point of Sale Supported
Firearms Features Accounting / ERP Not Supported Analytics / Reporting Not Supported ATF Compliance Supported Audit Trail Supported Background Check Supported Barcode Scanning / Printing Not Supported CRM Not Supported eCommerce / Online Sales Not Supported Electronic 4473 Supported Electronic Bound Book Supported eZ Check Verification Not Supported FFL Supported For Shooting Instructors Not Supported For Shooting Ranges Supported Inventory Management Not Supported Point of Sale (POS) Supported Purchasing / Procurement Not Supported
Integrations Bravo POS for Gun Stores Supported Bravo POS for Pawnbrokers Supported View All 2 Integrations	Integrations Bravo POS for Gun Stores Not Supported Bravo POS for Pawnbrokers Not Supported
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