Dor vs. SMS Storetraffic Comparison Chart

Dor is a complete retail people-counting and analytics platform designed to help businesses understand in-store performance through accurate, real-time foot traffic data. It combines proprietary hardware and cloud-based software to capture and visualize how customers interact with physical locations, enabling retailers to track key metrics such as visitor counts, peak hours, conversion rates, and revenue per store. It uses a battery-operated thermal sensor that can be installed in minutes without wiring or reliance on the store’s network, while machine learning algorithms ensure consistent accuracy across different environments without calibration. Once deployed, Dor automatically collects and processes traffic data, making it accessible through a centralized dashboard where teams can analyze trends across locations, compare performance over time, and evaluate the impact of staffing, marketing, and operational decisions.