Demandbase vs. Derrick Comparison


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About Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.	About Derrick is an AI-powered B2B data enrichment and sales prospecting platform that helps businesses find potential customers, verify contact information, and automate lead generation workflows. The platform enables users to discover companies and professional contacts using natural language prompts, LinkedIn Sales Navigator, Google Maps, and other data sources. Its enrichment capabilities provide access to more than 100 data points, including verified email addresses, mobile phone numbers, job titles, company information, and technology usage. Derrick supports multi-source data enrichment, email verification, AI-powered lead analysis, and monitoring of business signals such as job changes, hiring activity, and funding announcements. Users can access its tools through a web application, Google Sheets add-on, REST API, or AI assistants connected through Model Context Protocol (MCP). The platform also integrates with sales engagement and automation tools.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales	Audience B2B sales representatives, business development teams, recruiters, growth marketers, lead generation agencies, revenue operations professionals, GTM engineers, startup founders, and developers seeking automated prospect discovery, contact enrichment, email verification, buying signal monitoring, and AI-powered sales workflows
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing €20/month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 3.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying. Cons Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Demandbase Founded: 2006 United States demandbase.com	Company Information Derrick Founded: 2022 France derrick-app.com
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Categories Account Based Marketing Supported Account Data Management Supported Account-Based Orchestration Supported Ad Management Supported Advertising Supported AI Advertising Supported AI GTM Supported Buyer Intent Supported Data as a Service (DaaS) Supported Data Enrichment Supported Demand Generation Supported Go-To-Market Supported Market Intelligence Supported Marketing Account Intelligence Supported Marketing Analytics Supported Paid Search Intelligence Supported Sales Intelligence Supported Website Visitor Identification Supported	Categories AI Lead Generation Tools Supported B2B Data Supported Data Enrichment Supported Sales Intelligence Supported Sales Prospecting Supported Web Scraping APIs Supported
Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Not Supported Lead Scoring Not Supported
Integrations LinkedIn Sales Navigator Supported Champify Supported Claude Duet Not Supported Claude for Legal Not Supported Contentsquare Supported Convert Experiences Supported GTM OS Supported Google Sheets Not Supported InboxCRM by AppEQ Supported Ion Supported Lift AI Supported LinkedIn Not Supported Model Context Protocol (MCP) Not Supported Octane11 Supported Optimizely One Supported Oracle Maxymiser Supported SmallWorld Supported Truto Supported ZoomInfo GTM Studio Supported Show More Integrations View All 28 Integrations	Integrations LinkedIn Sales Navigator Supported Champify Not Supported Claude Duet Supported Claude for Legal Supported Contentsquare Not Supported Convert Experiences Not Supported GTM OS Not Supported Google Sheets Supported InboxCRM by AppEQ Not Supported Ion Not Supported Lift AI Not Supported LinkedIn Supported Model Context Protocol (MCP) Supported Octane11 Not Supported Optimizely One Not Supported Oracle Maxymiser Not Supported SmallWorld Not Supported Truto Not Supported ZoomInfo GTM Studio Not Supported Show More Integrations View All 7 Integrations
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