DataLux

DataLux

Vivorbis
Robyn

Robyn

Meta
+
+

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About

A data management and analytics platform built to address data challenges and enable real-time decision making. DataLux comes with plug & play adaptors, providing aggregation of large data sets and the ability to gather and visualise insights in real-time. Use the data lake to pre-empt new innovations. Store data, ready for data modelling. Create portable applications by utilising containeristion in a public, private cloud or on premise. Bring multiple time-series market and inferred data together such as stock exchange tick data, stock market policy actions, related and cross-industry news, alternative datasets to extract causal information about stock markets, macroeconomics and more. Shape business decisions, product innovations by providing insights and informing key decisions to improve products. Run interdisciplinary A/B experiments across product development, design and engineering from ideation to decision making.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Big data solution for organizations

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Vivorbis
Founded: 2016
Hungary
www.equinox.is/solutions

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

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Categories

Big Data Supported

Categories

Big Data Features

Collaboration Not Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Not Supported
Data Visualization Supported
Data Warehousing Supported
High Volume Processing Supported
No-Code Sandbox Not Supported
Predictive Analytics Supported
Templates Not Supported

Integrations

Facebook Not Supported
Facebook Ads Not Supported
Instagram Ads Not Supported
Meta Ads Not Supported
Meta Pixel Not Supported

Integrations

Facebook Supported
Facebook Ads Supported
Instagram Ads Supported
Meta Ads Supported
Meta Pixel Supported
Claim DataLux and update features and information
Claim DataLux and update features and information
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Claim Robyn and update features and information