RobynMeta
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About
At Crealytics, challenging the status quo isn’t a tired cliché. It’s a key tenet of our company values. We help brands and retailers to activate their customer data. As a result, they master their paid media performance and acquire more new, loyal customers. Through performance advertising and marketplace solutions, we service over 60 eCommerce brands – including ASOS, Urban Outfitters and Foot Locker. Increase performance through improved measurement and data activation. Optimize biddable media to CLV master incrementality testing enhance marketplace offerings. Maximize brand relationships with smarter sponsored product Ads, build custom private marketplaces, integrate search, PLA & display programs, leverage dedicated sales support. Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin.
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Data activated performance advertising for brands and retailers
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
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In Person
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Training
Documentation
Supported
Webinars
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Live Online
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In Person
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Company InformationCrealytics
Founded: 2008
Germany
crealytics.com
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Categories |
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Integrations
Facebook
Not Supported
Facebook Ads
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Instagram Ads
Not Supported
Meta Ads
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Meta Pixel
Not Supported
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Integrations
Facebook
Supported
Facebook Ads
Supported
Instagram Ads
Supported
Meta Ads
Supported
Meta Pixel
Supported
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