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About
Capture, analyze, & act on everything happening outside the four walls of your company. Monitor a competitor’s complete digital footprint. Catch any update on or off their website. Track 100+ data types automatically on a software platform Catch everything from product and pricing changes to customer and employee reviews to content and campaigns launched Combine internal and external insights on a single dashboard. Get 10x more data in 10x less time with Crayon’s software automation. Spend more time analyzing instead of researching. Focus on the highest priority updates. Review organized, prioritized, and curated intel. Easily filter data by category, company, keyword, date, and more Save your favorite views to monitor specific trends or hone in on role-specific data Partner with a market intelligence analyst who curates intel and calls out trends weekly
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About
Merciv is the consumer intelligence platform that connects your internal data and the external world into one living, cited source of truth — so teams can answer any question about their consumers and brand in minutes.
Merciv unifies four knowledge sources: internal knowledge (research, decks, spreadsheets, and systems like Snowflake, Looker, and SharePoint), external signals (social, reviews, search and trend data, competitive activity, pricing), syndicated data (NielsenIQ, Circana, Mintel), and Merciv-owned product and category data. A knowledge graph, hybrid retrieval, and code execution for spreadsheets power accurate, source-backed answers.
Teams use Merciv for consumer perception, SKU-level sentiment and complaint analysis, competitive intelligence, trend monitoring, deep research, data-grounded personas, and decision-ready reports, briefs, and decks. Every answer is cited, permission-aware, and auditable: SOC 2 Type II, tenant isolation, zero-training, SSO/SCIM.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies interested in a powerful competitive intelligence platform
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Audience
Enterprise consumer brands, retailers, and CPG companies — insights, data & analytics, marketing, brand, innovation, R&D, merchandising, product, and CX teams in food & beverage, beauty, health & wellness, apparel, home goods, and retail. Also investment teams at holding companies, PE, and VC firms.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCrayon
Founded: 2014
United States
www.crayon.co
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Company InformationMerciv
Founded: 2024
United States
merciv.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Competitive Intelligence Features
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
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Integrations
Devicie
Licenseware
Looker
Microsoft SharePoint
Sellerocket
Snowflake
USU Hybrid Cloud Management
WeTransact
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Integrations
Devicie
Licenseware
Looker
Microsoft SharePoint
Sellerocket
Snowflake
USU Hybrid Cloud Management
WeTransact
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