Matrix vs. Salesforce Comparison


Matrix Cotality	Salesforce	+	+
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		Related Products BoldTrail BoldTrail, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love. Showcase your unique brand with customizable websites for your company, offices, and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyper-local area pages, home valuation pages and options for rich lifestyle data keep customers searching with your brokerage as the local experts. The most robust lead gen tools on the market help your brokerage, teams & agents effectively drive new business - no matter their budget. Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more. 2,106 Ratings Visit Website RealEstateAPI (REAPI) RealEstateAPI (REAPI) is a big data as a service platform. We empower our customers with access to property data via a suite of fast, flexible APIs. Our ‘Smart API’ system delivers data and a data architecture that makes development faster and more efficient. A wide range of organizations from startups to publicly traded companies use our APIs to create SaaS products, train AI models and quickly generate insightful analytics. Customers across proptech, fintech and home services industries leverage our APIs to access physical and financial details on 159M properties nationwide. Our solutions enable companies to rapidly scale their operations while significantly reducing the risks and the costs associated with wrangling data the old school way. 48 Ratings Visit Website Buildium Buildium is all-in-one property management software trusted by thousands of property managers to take control of their business and drive more revenue per door. It’s the #1 most recommended for a reason. From accounting and communications to leasing, top-rated mobile apps and more—there’s everything you need to thrive. You’ll be able to find new revenue streams from resident services, count on award-winning support, and tap into an ecosystem of proven integrations with Buildium Marketplace. No matter the portfolio, Buildium is purpose-built for your job. With packages starting at just $62 a month, and zero hidden fees, it’s no wonder Buildium is ranked by Forbes to be the “Best Real Estate Accounting Software for Property Managers.” 2,517 Ratings Visit Website TurboTenant TurboTenant is a property management software currently helping over 1M investors and landlords simplify rental management all in one place. It allows users to advertise their rental, screen applicants, create state-specific leases, collect rent online, manage maintenance requests, and keep track of their books with ease. The platform replaces manual advertising by posting listings to dozens of renter sites and generating high-intent leads. TurboTenant includes tenant screening tools that provide insights into credit, criminal, and eviction history at no cost to landlords. Built-in lease creation and e-signatures make creating compliant rental agreements fast and simple. Rent collection tools offer autopay, reminders, custom late fees, and digital receipts. TurboTenant also offers a fully integrated accounting solution to automate bookkeeping and help investors prepare for tax season. 789 Ratings Visit Website DoorLoop DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. This is property management software that actually keeps up with you. It’s surprisingly simple–a perfect blend of everything you need and nothing you don’t–and modern software that is constantly improving. With DoorLoop, you’ll get real support, real fast from people who care and respond in minutes. Say hello to a team that’s easy to work with and goodbye to the risk and pain of switching. 1,000 Ratings Visit Website Lofty Featuring an AI-powered CRM, stunning IDX websites, and fan favorite tools like our Dynamic CMA and automated social media marketing (Social Studio), Lofty (formerly Chime) is an all-in-one platform known for its ease of use. Designed from the ground up for real estate professionals to drive more leads to close, our intuitive system ensures no matter how many years your agents have been in the business or their level of technical skill, they can easily step in and start using Lofty to generate results. Want an AI assistant that engages with leads 24/7 and learns as it interacts? We’ve got that. Want a geo-farming solution that helps you identify those hard-to-find seller leads in a specific neighborhood? We’ve got that too (it’s built-in). Want award-winning technology that understands how teams work and how to help you stand out from the competition? We’ve got all that and more. Want to close MORE deals FASTER? It's time for Lofty! 417 Ratings Visit Website Asym Capital Enjoy lucrative returns while limiting your exposure to market volatility. Leverage our due diligence processes and strategic relationships with your investment capital. Gain access to institutional quality opportunities in a variety of asset classes. Invest in pre-vetted private equity transactions. Receive passive cash flow directly to your bank account. Track your investments through our industry-leading investor portal. We are not another crowdfunding platform. We are a technology-enabled real estate investment firm. Our compensation is highly weighted towards the performance of our assets, and we invest in each offering. 1 Rating Visit Website Lodgify Lodgify is vacation rental software for independent hosts who want simple, reliable channel management. The channel manager syncs calendars, rates and availability across Airbnb, Vrbo, Booking.com, Expedia and other OTAs to prevent double bookings and ensure real-time updates. With Lodgify’s vacation rental website builder, you can create a professional site with a direct booking engine and accept commission-free reservations. Manage guest communication in one inbox, automate messages, and keep tasks organized. Integrated payment processing makes collecting and tracking reservations easy. AI-powered tools help you write property descriptions and guest messages that improve visibility and save time. Detailed reporting and owner statements give you full financial control. Whether you host one Airbnb or several vacation homes, Lodgify is the all-in-one vacation rental management system that makes hosting less to manage, more to love. 5,143 Ratings Visit Website Rent Manager Rent Manager is award-winning property management software built for residential, commercial, and short-term-stay portfolios of any size. The program’s fully customizable features include a double-entry accounting system, maintenance management capabilities, marketing integration, mobile applications, more than 450 insightful reports, and an API that integrates with the best PropTech providers on the market. Powerful enough to support large portfolios, yet flexible enough to be customized to each individual unit, Rent Manager is for companies—global enterprises and mom-and-pops—that manage all varieties of properties. Users can access their data anywhere—in the field, on an emergency maintenance call, in the office, or at home. Rent Manager offers flexible platform options including Rent Manager Online and Rent Manager Express, as well as intuitive mobile tools like rmAppSuite Pro and rmResident. Rent Manager is the one software you need to continue to grow your operation. 1,001 Ratings Visit Website Condo Control Save Time & Money by automating property management with our leading easy-to-use and feature-rich web-based software. Features include; Accounting Integration, Online Payments, Amenity Booking, Service Requests and More. Our web-based software is designed for HOA, Condos, and properties. A simple way to streamline your maintenance and operations for both property managers and tenants. 516 Ratings Visit Website
About Matrix by Cotality is the #1 listing management platform in North America, providing seamless solutions for real estate professionals. It streamlines property listing workflows, enhances market visibility, and improves collaboration with powerful tools for managing listings, marketing campaigns, and communications. Matrix is designed to simplify real estate operations, providing a single interface for easy management of property details, and enabling faster decision-making through real-time data and analytics. Its features make it an indispensable tool for agents, brokers, and real estate teams looking to optimize their property listing processes.	About Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Real estate professionals, agents, brokers, and teams seeking a comprehensive and efficient solution for managing property listings, optimizing marketing efforts, and improving collaboration in a competitive real estate market	Audience Businesses and growing companies seeking flexible CRM solutions with scalable marketing, sales, service, and commerce tools tailored to evolving business needs
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $25.00/month/user Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Cotality Founded: 2010 United States www.cotality.com/products/matrix	Company Information Salesforce Founded: 1999 United States www.salesforce.com
Alternatives Homes.com	Alternatives Pipedrive
42Floors	Zendesk
CommercialCafe	ActiveCampaign
StreetEasy	monday CRM monday.com
FSBO.com View All	Creatio View All
Categories Multiple Listing Service (MLS)	Categories Automotive CRM Construction CRM Contact Management CRM Financial CRM Healthcare CRM Hotel CRM Inside Sales Lead Management Legal CRM Real Estate CRM Sales Sales Analytics Sales Enablement Sales Force Automation Sales Forecasting Sales Planning
	Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Construction CRM Features Client Tracking Contract Management Forecasting Project Management Quote Management Sales Management Scheduling Time Management Contact Management Features Activity Management Appointment Management Contact Database Contact History Contact Import/Export Customer Pipeline Email Marketing Group Management Interaction Tracking Lead Management Prospecting Tools Sales Pipeline Management Search / Filter Segmentation Shared Contacts Social Media Integration Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Real Estate CRM Features Campaign Management Client / Property Matching Contact Management Dashboard Email Marketing Interaction Tracking Lead Management Property Alerts Referral Tracking Segmentation Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management Sales Forecasting Features Competitor Analysis Correlation Analysis Dashboard Dynamic Modeling Exception Reporting Graphical Data Presentation Modeling & Simulation Performance Metrics Sales Trend Analysis Statistical Analysis
Integrations LendingWise MindCloud 8am DocketWise AgencyAnalytics Anywhere365 Auth0 Blink Cooladata Feedeo Fond Kannu Korra Leah TELUS Digital UpLead Vector ViiBE Vitally WaveMaker Workday Adaptive Planning Show More Integrations View All 10 Integrations	Integrations LendingWise MindCloud 8am DocketWise AgencyAnalytics Anywhere365 Auth0 Blink Cooladata Feedeo Fond Kannu Korra Leah TELUS Digital UpLead Vector ViiBE Vitally WaveMaker Workday Adaptive Planning Show More Integrations View All 5523 Integrations
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