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About

Privacy-first, lightweight, accurate web analytics—for free. Analytics are essential to helping your website thrive. But many existing solutions require you to make a tradeoff between cost and your visitors’ privacy. At Cloudflare, our mission is to help build a better Internet — and part of that is to deliver essential web analytics to everyone with a website without compromising user privacy. For free. Popular analytics vendors glean visitor and site data in return for web analytics. With business models driven by ad revenue, many analytics vendors track visitor behavior on your website and create buyer profiles to retarget your visitors with ads. This is not Cloudflare’s model. Building technologies with data privacy in mind is a core tenet of Cloudflare’s mission to help build a better Internet. With Cloudflare, you don’t have to sacrifice your visitor privacy to get essential and accurate metrics on the usage of your website.

About

WPLytic is a self-hosted WordPress analytics plugin built for performance, privacy, and control. Your data stays 100% on your server: no cookies, no external scripts, and fully GDPR, CCPA, and PECR compliant 🛡️. Perfect for e-commerce sites, landing pages, agencies, marketers, and small businesses, WPLytic delivers insights without compromising privacy: 🔍 Unlimited tracking: pageviews, sessions, events, conversions — no usage limits 🧩 Custom events & tags: track clicks, forms, purchases 🧠 AI-powered insights: get instant traffic answers 🎯 Goals & funnels: see what drives action 🧑‍💻 Segment by role or behavior 🚫 No cookies, no banners WPLytic is the privacy-first alternative to Google Analytics. Built natively for WordPress 💡.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Website administrators interested in a privacy-first, lightweight, fast, and accurate web analytics solution

Audience

WordPress site owners, marketers, agencies, and small businesses seeking privacy-focused, self-hosted analytics with full data control and no cookie dependencies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

Free
Free Version
Free Trial

Pricing

$99/year
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It’s super fast, doesn’t slow down my website at all. The analytics are very detailed, and are amazing for diagnosing page speed issues and core web vitals. It’s also respectful of user privacy.

Cons

  • No big cons found yet. It would be nice to be able to see more than 15 rows when looking at the debug tool. Maybe there’s a way I just haven’t found yet.

Pros & Cons from Real Users

Pros

  • Very simple to install and use. You get a nice, customizable dashboard that you can adjust to fit your needs. It also has AI integrated, which you can use to get information about your visitors quickly. GDPR friendly too.

Cons

  • Setting tracking events could be made simpler, but still even for a non technical person, is not that difficult (just takes some time to configure everything properly)

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cloudflare
Founded: 2009
United States
www.cloudflare.com/web-analytics/

Company Information

WPLytic
Founded: 2022
Romania
wplytic.com

Alternatives

Alternatives

Turnstile

Turnstile

Cloudflare
Cloudflare Pages

Cloudflare Pages

Cloudflare

Categories

Categories

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Integrations

Cloudflare
Cloudflare Pages
DataUnlocker
Metorial
PremierCashier
WordPress

Integrations

Cloudflare
Cloudflare Pages
DataUnlocker
Metorial
PremierCashier
WordPress
Claim Cloudflare Web Analytics and update features and information
Claim Cloudflare Web Analytics and update features and information
Claim WPLytic and update features and information
Claim WPLytic and update features and information