ClckFraud vs. Improvely Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.

cside is a browser-layer security platform that gives you visibility for every visitor, human or agentic. Security, fraud prevention, privacy and compliance, all from a single script. Unlike traditional WAFs and server-side security tools, cside operates directly in the browser environment, monitoring every third-party script loaded on your pages in real time. This means threats that bypass your backend defences are caught at the point of execution. What cside does: Script Monitoring and Control: cside inventories, monitors, and enforces policy on every third-party JavaScript tag running on your site. 100% session coverage, no sampling. Every script. Every page load. Detect supply chain attacks, shadow scripts, and unauthorised tag injections before they reach your customers. PCI DSS 4.0.1 Compliance: cside is the fastest path to meeting PCI DSS 4.0.1 requirements 6.4.3 and 11.6.1. Automated script authorisation, tamper detection, and continuous monitoring satisfy QSA requirements without manual effort. Validated by VikingCloud. Device Intelligence: Persistent, privacy-safe device intelligence using 102+ signals and 40+ hashed attributes. 99.7% fingerprint accuracy enables fraud prevention, bot detection, and session continuity across logins, checkouts, and account actions. AI Agent and Bot Detection: Identify and classify AI crawlers, headless browsers, and automated agents interacting with your site. Protect pricing data, inventory, and content from scraping and abuse. Chargeback Evidence: Capture cryptographically verifiable session evidence at checkout to dispute fraudulent chargebacks. Reduce dispute losses without adding friction to genuine customers. Who uses cside: E-commerce retailers, payment service providers, digital agencies, travel and hospitality platforms, iGaming and betting operators, financial services firms, and SaaS companies managing PCI compliance, fraud risk, and client-side attack surface across high-traffic web environments. Deployment: One-line script tag. No proxy. No latency impact. Up and running in under 5 minutes. SOC 2 Type II certified. PCI SAQ-D validated.

Powerful, all-in-one identity verification, fraud prevention, and compliance platform. iDenfy protects startups, financial institutions, gambling, streaming, ridesharing, and other digital services from identity fraud using a three-layer identity verification process. The process protects businesses from the most threatening forms of identity fraud. iDenfy also provides services for business verification, proxy detection, fraud scoring, AML screening and monitoring, NFC verification, and other fraud prevention services. Founded before AML, fraud, and GDPR regulations were put into place, iDenfy pioneered identity verification. The company covers users' ID verification process in full, combining AI-based biometric recognition and manual human checks to ensure they are real users. Save up to 40% of identity verification costs using our ID verification software. Pay per successful ID verification and save up to 40% of identity verification services expenses.

Gr4vy's no-code payment orchestration platform empowers enterprises with full control to automate, customize, and optimize their payment strategy. Through a single integration, businesses can access +400 payment methods, anti-fraud tools, and payment service providers, enabling them to optimize their stack in just a few clicks, all in a centralized platform. While a PSP is incentivized to route transactions through its own infrastructure, Gr4vy remains agnostic. Built on dedicated cloud instances, Gr4vy infrastructure is the only one that eliminates the risk of a single point of failure, ensuring redundancy and high performance. As the only orchestrator with edge computing, all data and transactions are separate from others, minimizing the risk of a data breach, providing data sovereignty, reducing latency, and increasing efficiency. Gr4vy future-proofs payment stacks with flexibility, scalability, simplicity, and innovation—enhancing performance along the way.

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Juspay's Payments Orchestration Platform offers a comprehensive product suite for businesses, including open-source payment orchestration, global payouts, seamless authentication, payment tokenization, fraud & risk management, end-to-end reconciliation, unified payment analytics & more. The company’s offerings also include end-to-end white label payment gateway solutions & real-time payments infrastructure for banks. These solutions help businesses achieve superior conversion rates, reduce fraud, optimize costs, and deliver seamless customer experiences at scale. Trusted by leading enterprises across the US, Europe, LatAm and APAC, Juspay’s no-code platform enables businesses to integrate 300+ local payment methods across 50+ countries, design a pixel-perfect checkout UI, deploy seamlessly across all platforms, launch customizable offers & incentives, reconcile your transactions across PSPs & channels, and track PSP performance & buyer conversion.

Bitdefender Small Business Security delivers enterprise-grade, layered cyber-protection designed specifically for small organizations. It covers Windows, macOS, iOS, and Android devices with centralized, easy-to-use management, so businesses without a dedicated IT staff can deploy and monitor security from one dashboard. Key features include multi-layered endpoint protection (machine learning, behavioral analytics, real-time monitoring, process termination, and rollback) to prevent known and unknown threats. It offers ransomware prevention and mitigation (detecting abnormal encryption attempts and restoring files from backups), fileless attack protection (memory/back-injection interference, script blocking), phishing & fraud prevention (blocking deceptive sites and warning users), and advanced exploit protection (real-time shield of browsers, Office apps, Adobe Reader) for comprehensive endpoint defense.

Control D is a customizable DNS filtering and traffic redirection platform that leverages Secure DNS protocols like DNS-over-HTTPS, DNS-over-TLS and DNS-over-QUIC, with support for Legacy DNS. - Block malicious threats - Block unwanted types of content network wide (ads & trackers, IoT telemetry, adult content, socials, and more) - Deploy in minutes on fleets of devices using RMM - Manage clients using sub-organizations - Gain visibility on network events and usage patterns, with client level granularity - Re-route traffic via proxies (through DNS) for improved privacy and security - Enjoy superior UX and simplicity Think of it as your personal Authoritative DNS resolver for the entire Internet that gives you granular control over what domains get resolved, redirected or blocked.