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About

Clay is an AI-powered go-to-market (GTM) platform that helps businesses automate prospecting, data enrichment, lead generation, and sales workflows. The platform provides access to more than 200 data providers for finding contact information, company details, buying signals, and other business intelligence. Its waterfall enrichment technology searches multiple data sources to improve the coverage and completeness of prospect and customer records. Claygent, the platform's AI research agent, gathers information from websites and other sources to support account research, lead qualification, and personalized outreach. Clay also provides workflow automation, lead scoring, audience segmentation, and integrations with customer relationship management (CRM) systems. Sales, marketing, and revenue operations teams can use Clay to build automated processes for identifying prospects, maintaining customer data, and executing targeted campaigns.

About

Pancake is an AI-powered go-to-market platform that gives businesses and AI agents the data, intelligence, and tools to find customers and fill their sales pipelines. Users can add their website to build a GTM Brain that learns who buys from them, what to say, and where to find potential customers. By describing their ideal prospects in a simple prompt, users can create automated Plays that continuously search for qualified leads based on signals such as funding rounds, job openings, technology stacks, and company activity. It draws from over 30 data providers, including Dealroom, TheirStack, and Wappalyzer, showing why each lead matches the target profile and where the information originated. Users review and approve prospects before outreach begins, while Pancake creates personalized messages based on relevant buying signals and sends them in the user's voice. It automatically follows up, analyzes replies, and shares calendar links with interested prospects.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

GTM engineers, sales development representatives, revenue operations teams, growth marketers, demand generation professionals, business development teams, sales agencies, and organizations seeking automated prospecting, B2B data enrichment, AI-powered account research, and sales workflow automation

Audience

Founders, startups, teams, marketing agencies, and businesses in search of a solution to automate lead generation, personalize outreach, identify qualified prospects, and book sales meetings

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version Supported
Free Trial Supported

Pricing

$99 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Clay
Founded: 2017
United States
www.clay.com

Company Information

Pancake
Founded: 2026
United States
pancake.ai/

Alternatives

Apify

Apify

Apify Technologies s.r.o.

Alternatives

Apollo

Apollo

Apollo.io

Categories

AI Email Writers Supported
AI Sales Agents Supported
AI Sales Tools Supported
AI SDR Supported
B2B Data Supported
Go-To-Market Supported
Lead Generation Supported
Sales Prospecting Supported

Categories

AI Sales Tools Supported
Go-To-Market Supported

B2B Data Features

B2B Contact Data Supported
B2B Intent Data Supported
B2B Leads Data Supported
B2B Marketing Data Supported
Business Ownership Data Supported
Company Data Supported
Employee Data Supported
Firmographic Data Supported
Job Posting Data Supported
Salary Data Supported
Technographic Data Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Not Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Supported
Visitor Identification Supported

Integrations

Claude Supported
Aimfox Supported
Apollo Supported
Crono Supported
Enrichley Supported
Fibbler Supported
Google Scholar Supported
Icypeas Supported
Kitt AI Supported
Linear Supported
Live Data Technologies Supported
MixRank Supported
Octave Supported
OutFlo AI Supported
Smartlead.ai Supported
SureConnect Supported
Tadata Supported
Za-zu Supported
ZenRows Supported
lemlist Supported

Integrations

Claude Supported
Aimfox Not Supported
Apollo Not Supported
Crono Not Supported
Enrichley Not Supported
Fibbler Not Supported
Google Scholar Not Supported
Icypeas Not Supported
Kitt AI Not Supported
Linear Not Supported
Live Data Technologies Not Supported
MixRank Not Supported
Octave Not Supported
OutFlo AI Not Supported
Smartlead.ai Not Supported
SureConnect Not Supported
Tadata Not Supported
Za-zu Not Supported
ZenRows Not Supported
lemlist Not Supported
Claim Clay and update features and information
Claim Clay and update features and information
Claim Pancake and update features and information
Claim Pancake and update features and information