Related Products
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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About
Welcome to Rationale, a revolutionary AI to assist business owners, managers, and individuals in making tough decisions. Simply enter a pending decision or indecisive options, our latest GPT and in-context learning algorithms will list pros and cons, generate a SWOT analysis, conduct multi-criteria analysis or causal analysis to help you weigh your options. By considering all relevant factors and your background, Rationale helps you make a rational decision. The new outcomes analysis mode will show you the outcomes of your decisions in a causal chain. You will be able to see up to 3 levels of outcomes, in a tree-like structure. Not only immediate outcomes, depending on what happens along the way, the outcomes of the outcomes will also be shown. You can provide more background, context and information about yourself and your business. You can add multiple profiles and switch between them.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Audience
Companies searching for a revolutionary AI solution that helps make tough decisions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
$99/month
Free Version
Free Trial
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Pricing
$9.99 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Company InformationRationale
rationale.jina.ai/
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Categories |
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Integrations
Google Analytics
Meta Ads
Shopify
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