Cascade vs. Prism by Calibrated Intelligence Comparison


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About Cascade is a digital advertising optimization platform for lean in-house teams that want agency-level performance without agency-level overhead. Connect ad accounts and web analytics, then ask questions in plain English. Cascade’s AI explains what’s driving results, flags issues, and converts insights into actionable recommendations. Built for analysis to action, it suggests budget reallocations, experiments, targeting changes, and creative next steps, and helps you execute quickly. Cascade supports Google, Meta, TikTok, Apple Search Ads, and Amazon Ads plus web analytics, giving one cross-channel view with clear tradeoffs and a history of what changed and why. Each decision and outcome feeds a data-learning-execution loop that improves future recommendations. Ideal for D2C and growth teams scaling paid acquisition, Cascade helps speed up weekly optimization, campaign launches, and budget planning while reducing specialist time and operational costs.	About Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation. Key capabilities: • Dual AI agents for 24/7 automated optimization and weekly strategic insights • 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews • Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour • 24-hour undo on all changes with built-in safety nets to prevent over-optimization • Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Lean growth teams and agencies running multi-channel performance ads (Google, Meta, TikTok, ASA, Amazon) who want faster analysis-to-action optimization without heavy manual work.	Audience Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing $70/month Free Version Free Trial	Pricing $29/user/month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Cascade Founded: 2025 Japan cascaded.ai/en	Company Information Calibrated Intelligence Founded: 2026 United States calibratedintelligence.com
Alternatives CASCAD-e CASCAD-e Systems	Alternatives Opteo
Cascade	RevenueWize
RevCascade	PlugCMO Tyke Technologies
CascadeGo Cascade HR	Adsbot
Didoo AI Mindoxide Tech (HK) Limited View All	Ad Badger View All
Categories Ad Optimization AI Marketing	Categories Ad Optimization PPC

Integrations Amazon Amazon Ads Apple Search Ads Facebook Ads Google Ads TikTok Ads X Ads (Twitter Ads) View All 6 Integrations	Integrations Amazon Amazon Ads Apple Search Ads Facebook Ads Google Ads TikTok Ads X Ads (Twitter Ads) View All 1 Integration
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