CallTrackingMetrics vs. Linkrunner Comparison


CallTrackingMetrics	Linkrunner	+	+
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About CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.		About Linkrunner is a mobile attribution platform that tracks the full user journey from ad click to in-app revenue across Meta, Google, TikTok, Apple Search Ads, and more. Built for app teams running 20K or 400K+ monthly installs, it unifies attribution and deep linking in a single SDK, so you don't need separate tools to measure campaigns and route users to the right in-app screen. Key capabilities include creative-level ROAS dashboards, automated revenue postbacks to ad networks, fraud detection, SKAN 4.0 configuration, and AI-powered anomaly detection. The SDK integrates in 2-4 hours across React Native, Flutter, iOS, and Android. Pricing is usage-based and transparent: 25,000 free attributed installs, then $0.012 to $0.007 per install. No seat limits, no export fees, no feature gates. Teams typically save 60-80% compared to legacy MMPs like AppsFlyer, Adjust, or Branch. Trusted by 100+ mobile apps across D2C, gaming, fintech, and ecommerce.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Performance marketing managers, growth leads, user acquisition managers, mobile marketing managers, or even technical founders responsible for app growth and paid campaign measurement. Organisations like mobile-first startups and scaleups at bootstrapped, seed, and Series A-B stages and active paid user acquisition budgets across Meta, Google, and TikTok also use Linkrunner in industries like D2C and eCommerce, mobile gaming, fintech, healthtech, edtech, astrology, mobility and ride-hailing, OTT and streaming, travel, dating, and marketplace apps.
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $0.01/install Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.calltrackingmetrics.com		Company Information Linkrunner Founded: 2025 India www.linkrunner.io
Alternatives Phonexa		Alternatives Grovs
CloudTalk		Affise Affise Technologies
CallFinder		MyTracker
Call Center Studio		AppsFlyer
Call Journey View All		Apptrove View All
Categories Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Marketing Attribution Supported
Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations Google Ads Supported Google Analytics Supported Mixpanel Supported AgencyAnalytics Supported CAKE Supported CleverTap Not Supported Kissmetrics Supported Lightning Step Supported MeisterTask Supported Meta Ads Not Supported MoEngage Not Supported Ours Privacy Supported Rank Ranger Supported SendGrid Supported Snapchat Supported Stackreaction Supported Stripe Supported Sunwave Supported Unbounce Supported Zoho CRM Supported Show More Integrations View All 48 Integrations		Integrations Google Ads Supported Google Analytics Supported Mixpanel Supported AgencyAnalytics Not Supported CAKE Not Supported CleverTap Supported Kissmetrics Not Supported Lightning Step Not Supported MeisterTask Not Supported Meta Ads Supported MoEngage Supported Ours Privacy Not Supported Rank Ranger Not Supported SendGrid Not Supported Snapchat Not Supported Stackreaction Not Supported Stripe Not Supported Sunwave Not Supported Unbounce Not Supported Zoho CRM Not Supported Show More Integrations View All 13 Integrations
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