CPV Lab Pro vs. FirstPromoter Comparison


CPV Lab Pro	FirstPromoter	+	+
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About Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)		About Affiliate, influencer & referral management software in one platform. Connect your billing, set commission rules and launch same day. We integrate natively with Stripe, Paddle, Chargebee, Recurly, and Braintree. Every billing event flows through: upgrades, downgrades, renewals, refunds, and cancellations each adjust commissions automatically, so payouts always match revenue. Payouts can run fully auto-managed, or in bulk via PayPal and Wise. Tax forms (W-9/W-8BEN) are collected before money moves and invoices are generated on every payout, cutting out most of the admin that normally comes with running a program. Your promoters work from a dashboard carrying your brand, with their links, coupon codes, and earnings in one place. On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Affiliate Media buyers and Performance Marketers		Audience FirstPromoter helps subscription businesses run affiliate, influencer, and referral programs with commission logic tied to real billing events. It is built to start fast and remain structurally sound as partner revenue grows.
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $47 per month Monthly plans start at $47/mo. Yearly plans are available, with a big discount (pay only 10 months out of 12). Also, there is a lifetime plan available. Free Version Not Supported Free Trial Supported		Pricing $49 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Read all reviews
Pros & Cons from Real Users Pros I've started using the CPV One in Beta and it is a great tracker. I highly recommend it due to its exceptional accuracy in tracking, responsive and helpful support team, and their assistance in setting up a complex funnel. I like that I can track all my campaigns in one place, the bot filtering and the support are great. I use a lot the multivariate testing tool, MV Lab. It helps me test my landing pages much faster. It is great. As the new GA4 is quite difficult to use and I like to easily access my data, I use CPV Lab daily to see how my campaigns are doing, how many conversions I get, the costs, engagement, etc, and to understand where to optimize. Cons Some screens are very complex and I had to ask support how to correctly use them. But once I got the hack on them, things are clear. No cons. It's a tool that it does what it says: tracking ads across multiple channels!
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information CPV Lab Pro Founded: 2018 Romania cpvlab.pro/		Company Information FirstPromoter Founded: 2016 Romania firstpromoter.com
Alternatives wecantrack		Alternatives Tracknow
Trackier CloudStuff Technology Pvt Ltd		Affonso
CAKE		Allocora
AdsBridge AdsBridge Global		Tapfiliate
Skro View All		Rewardful View All
Categories AB Testing Supported Affiliate Supported Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported Performance Marketing Supported		Categories Affiliate Supported Influencer Marketing Supported KOL Management Supported Marketing Attribution Supported Partner Relationship Management (PRM) Supported Performance Marketing Supported Referral Supported
Affiliate Features Affiliate Management Not Supported Affiliate Tracking Supported Banner Management Not Supported Commission Management Supported Contest Management Not Supported Coupon Management Supported Email / Newsletter Communication Not Supported Fraud Detection Supported Multi Level Marketing (MLM) Not Supported Multi-Language Not Supported Social Sharing Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Not Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Not Supported Visual Editor Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported		Affiliate Features Affiliate Management Supported Affiliate Tracking Supported Banner Management Supported Commission Management Supported Contest Management Supported Coupon Management Supported Email / Newsletter Communication Supported Fraud Detection Supported Multi Level Marketing (MLM) Supported Multi-Language Supported Social Sharing Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Not Supported Predictive Analytics Not Supported ROI Tracking Not Supported Show More Features Influencer Marketing Features Campaign Management Supported CRM Not Supported Faceted Search / Filtering Not Supported Influencer Discovery Not Supported Payment Tracking Supported ROI Tracking Not Supported Social Media Monitoring Not Supported Partner Relationship Management (PRM) Features Asset Management Supported Business Plans Not Supported Channel Marketing Automation Supported Collaboration Tools Not Supported Compliance Management Supported Deal Management Supported Deal Registration Supported Lead Generation Not Supported Lead Sharing Not Supported Partner Onboarding Supported Partner Portal Supported Performance Metrics Supported Rewards Programs Supported Workflow Management Supported Referral Features Affiliate Marketing Supported Campaign Management Supported Contact Management Supported Employee Referral Management Not Supported Feedback Management Not Supported Lead Engagement Not Supported Loyalty Program Supported Referral Tracking Supported Rewards Management Supported
Integrations Adsterra Supported Braintree Not Supported Chargebee Not Supported Claude Not Supported Everflow Supported Facebook Ads Supported MGID Supported Meta Ads Supported Microsoft Advertising Supported Mondiad Supported Outbrain Supported PayPal Not Supported PropellerAds Supported Recurly Not Supported Revcontent Supported Shopify Supported Taboola Supported TikTok Ads Supported Wise Not Supported Zapier Not Supported Show More Integrations View All 21 Integrations		Integrations Adsterra Not Supported Braintree Supported Chargebee Supported Claude Supported Everflow Not Supported Facebook Ads Not Supported MGID Not Supported Meta Ads Not Supported Microsoft Advertising Not Supported Mondiad Not Supported Outbrain Not Supported PayPal Supported PropellerAds Not Supported Recurly Supported Revcontent Not Supported Shopify Not Supported Taboola Not Supported TikTok Ads Not Supported Wise Supported Zapier Supported Show More Integrations View All 11 Integrations
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