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About

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform. Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs. With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.

About

Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the experience factor, and layering AI-powered technology on top of your dealership’s unified data layer. This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty. Consolidate siloed dealership data sources into a single platform that cleans, normalizes, and maintains your data. Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences. Execute personalized marketing campaigns to touch every part of the sales funnel automatically.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Auto dealerships, OEM, independent software vendors, heavy truck dealers

Audience

Organizations in need of a platform to create exceptional customer experiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Please contact CDK Global for pricing details.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

CDK Global
Founded: 1974
United States
www.cdkglobal.com

Company Information

Fullpath
United States
www.fullpath.com

Alternatives

Autodeals

Autodeals

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Dealertrack DMS

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Dealerpull DMS CRM

Dealerpull DMS CRM

Dealerpull Dealer Management System (Automotive Management Software)
appRetail.io

appRetail.io

appRetail

Categories

Categories

Auto Dealer Features

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

Auto Dealer Accounting Features

Buy-Here-Pay-Here
Collections Management
Expense Management
Financing Management
Inventory Management
Lease-Here-Pay-Here
Parts Management
Payroll Management
Recurring Billing
Sales Management
Sales Tax Management
Service Department

Automotive CRM Features

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management

Dealership Management Features

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

Integrations

Fleet by BEEM
AutoSweet
Bitesize
DAS Technology
Dealer-FX
DriveCentric
Edge
Fleetlane
KeyTrak
Kimoby
Numa
Podium
Reputation.com
Saysimple
SocialCrowd
Spectrio
TEXT2DRIVE
Tire Trax
accessiBe
nuVizz

Integrations

Fleet by BEEM
AutoSweet
Bitesize
DAS Technology
Dealer-FX
DriveCentric
Edge
Fleetlane
KeyTrak
Kimoby
Numa
Podium
Reputation.com
Saysimple
SocialCrowd
Spectrio
TEXT2DRIVE
Tire Trax
accessiBe
nuVizz
Claim CDK Global and update features and information
Claim CDK Global and update features and information
Claim Fullpath and update features and information
Claim Fullpath and update features and information