CAKE vs. Standard Information Comparison


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About Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.	About Standard Information provides a lead distribution and management platform designed to help businesses buy, sell, and track leads more effectively. The system features Ping Post technology, real-time bidding, and AI-driven automation to streamline acquisition and appointment scheduling. Built-in validation tools ensure lead quality, while integrations and extensions connect with CRMs and third-party apps. Real-time analytics and notifications give teams visibility and control, improving efficiency and outcomes.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers and advertisers seeking a tool to increase and engage customers	Audience Home Services, Insurance, Lead Generation Buyers, Lead Generators, Ping Post Leads
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information CAKE Founded: 2010 United States www.getcake.com	Company Information Standard Information Founded: 2004 United States standardinformation.com
Alternatives Phonexa	Alternatives LeadByte
Everflow	PingTreeSystems
Tracknow	CAKE
Makeme.click MakeMeClick	Syndr.ai
Trackier CloudStuff Technology Pvt Ltd View All	Howdy View All
Categories Affiliate Campaign Management eCommerce Analytics eCommerce Tools Lead Capture Lead Generation Lead Management Marketing Attribution Performance Marketing Referral Web Analytics	Categories Lead Generation
Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Show More Features Affiliate Features Affiliate Management Affiliate Tracking Banner Management Commission Management Contest Management Coupon Management Email / Newsletter Communication Fraud Detection Multi Level Marketing (MLM) Multi-Language Social Sharing Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Lead Capture Features Business Card / Badge Scanning Dashboard Data Extraction Lead Distribution Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Online Forms Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Referral Features Affiliate Marketing Campaign Management Contact Management Employee Referral Management Feedback Management Lead Engagement Loyalty Program Referral Tracking Rewards Management Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations 7shifts ASTRAD DSP Anura.io CAKE Guest Manager Call Sumo Contact Cloud Flows IPQS Device Fingerprinting IPQualityScore Offer18 PalDock Pushnami QuickBooks Online Retreaver TUNE TrackDrive Trackier Trackonomics Show More Integrations View All 29 Integrations	Integrations 7shifts ASTRAD DSP Anura.io CAKE Guest Manager Call Sumo Contact Cloud Flows IPQS Device Fingerprinting IPQualityScore Offer18 PalDock Pushnami QuickBooks Online Retreaver TUNE TrackDrive Trackier Trackonomics Show More Integrations
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