CAKE vs. CPV Lab Pro Comparison


CAKE	CPV Lab Pro	+	+
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Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole. 71 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. 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Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality. 939 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! 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About Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.	About Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketers and advertisers seeking a tool to increase and engage customers	Audience Affiliate Media buyers and Performance Marketers
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $47 per month Monthly plans start at $47/mo. Yearly plans are available, with a big discount (pay only 10 months out of 12). Also, there is a lifetime plan available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I've started using the CPV One in Beta and it is a great tracker. I highly recommend it due to its exceptional accuracy in tracking, responsive and helpful support team, and their assistance in setting up a complex funnel. I like that I can track all my campaigns in one place, the bot filtering and the support are great. I use a lot the multivariate testing tool, MV Lab. It helps me test my landing pages much faster. It is great. As the new GA4 is quite difficult to use and I like to easily access my data, I use CPV Lab daily to see how my campaigns are doing, how many conversions I get, the costs, engagement, etc, and to understand where to optimize. Cons Some screens are very complex and I had to ask support how to correctly use them. But once I got the hack on them, things are clear. No cons. It's a tool that it does what it says: tracking ads across multiple channels!
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information CAKE Founded: 2010 United States www.getcake.com	Company Information CPV Lab Pro Founded: 2018 Romania cpvlab.pro/
Alternatives Phonexa	Alternatives wecantrack
Everflow	Trackier CloudStuff Technology Pvt Ltd
Tracknow	CAKE
Makeme.click MakeMeClick	AdsBridge AdsBridge Global
Trackier CloudStuff Technology Pvt Ltd View All	Skro View All
Categories Affiliate Supported Campaign Management Supported eCommerce Analytics Supported eCommerce Tools Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Marketing Attribution Supported Performance Marketing Supported Referral Supported Web Analytics Supported	Categories AB Testing Supported Affiliate Supported Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported Performance Marketing Supported
Affiliate Features Affiliate Management Supported Affiliate Tracking Supported Banner Management Supported Commission Management Supported Contest Management Supported Coupon Management Supported Email / Newsletter Communication Supported Fraud Detection Supported Multi Level Marketing (MLM) Not Supported Multi-Language Supported Social Sharing Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Supported Data Extraction Not Supported Lead Distribution Supported Lead Notifications Not Supported Lead Nurturing Not Supported Lead Qualification Not Supported Lead Scoring Not Supported Online Forms Not Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Not Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Referral Features Affiliate Marketing Supported Campaign Management Supported Contact Management Supported Employee Referral Management Not Supported Feedback Management Not Supported Lead Engagement Supported Loyalty Program Not Supported Referral Tracking Supported Rewards Management Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Not Supported User Interaction Tracking Supported	Affiliate Features Affiliate Management Not Supported Affiliate Tracking Supported Banner Management Not Supported Commission Management Supported Contest Management Not Supported Coupon Management Supported Email / Newsletter Communication Not Supported Fraud Detection Supported Multi Level Marketing (MLM) Not Supported Multi-Language Not Supported Social Sharing Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Not Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Not Supported Visual Editor Not Supported Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported
Integrations Adsterra Supported 7shifts Supported Advertise.com Not Supported Anura.io Supported Call Sumo Supported CallTrackingMetrics Supported Contact Cloud Supported Facebook Ads Not Supported IPQS Device Fingerprinting Supported Invoca Supported Microsoft Advertising Not Supported Offer18 Supported PalDock Supported PropellerAds Not Supported Publisher Discovery Supported Shopify Not Supported Taboola Not Supported TikTok Ads Not Supported Tipalti Supported Trackier Supported Show More Integrations View All 30 Integrations	Integrations Adsterra Supported 7shifts Not Supported Advertise.com Supported Anura.io Not Supported Call Sumo Not Supported CallTrackingMetrics Not Supported Contact Cloud Not Supported Facebook Ads Supported IPQS Device Fingerprinting Not Supported Invoca Not Supported Microsoft Advertising Supported Offer18 Not Supported PalDock Not Supported PropellerAds Supported Publisher Discovery Not Supported Shopify Supported Taboola Supported TikTok Ads Supported Tipalti Not Supported Trackier Not Supported Show More Integrations View All 21 Integrations
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