BrandMap® 10 vs. Harmoni Comparison


BrandMap® 10 WRC Research Systems	Harmoni Infotools	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare



About The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.		About A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics. Looking for AI functionality? Harmoni can be used with or without AI.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Researcher in marketing, marketing research, or any other field, in small to large organizations, who needs to visualize the relationships between the rows and columns of a data table.		Audience Boutique and Global Brands
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Read all reviews

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information WRC Research Systems Founded: 1991 United States newsite.wrcresearch.com/brandmap		Company Information Infotools Founded: 1990 New Zealand www.infotools.com
Alternatives Number Analytics Number Analytics LLC		Alternatives Harmony
Mintrics		Harmony School Management Logic Key
Askia		DevEco Studio Huawei
Displayr		Bravo & Brave
Stata StataCorp LLC View All		Melodea Audoir View All
Categories Business Intelligence Supported Data Visualization Supported Market Research Supported Statistical Analysis Supported		Categories Business Intelligence Supported Data Analysis Supported Data Visualization Supported Insight Engines Supported Market Research Supported
Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Not Supported Filtered Views Not Supported OLAP Not Supported Relational Display Not Supported Simulation Models Supported Visual Discovery Supported Market Research Features Benchmarking Not Supported Compensation Management Not Supported Data Management Not Supported Email / Online Not Supported Face-to-Face Not Supported Panel Management Not Supported Paper-Based Not Supported Phone-Based Not Supported Sample Management Not Supported Statistical Analysis Supported Survey Management Not Supported Show More Features Statistical Analysis Features Analytics Supported Association Discovery Not Supported Compliance Tracking Not Supported File Management Not Supported File Storage Not Supported Forecasting Not Supported Multivariate Analysis Not Supported Regression Analysis Not Supported Statistical Process Control Not Supported Statistical Simulation Not Supported Survival Analysis Not Supported Time Series Not Supported Visualization Supported		Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Not Supported Natural Language Generation (NLG) Supported Performance Metrics Not Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Data Visualization Features Analytics Supported Content Management Supported Dashboard Creation Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Market Research Features Benchmarking Not Supported Compensation Management Not Supported Data Management Supported Email / Online Not Supported Face-to-Face Not Supported Panel Management Not Supported Paper-Based Not Supported Phone-Based Not Supported Sample Management Not Supported Statistical Analysis Supported Survey Management Not Supported Show More Features Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Supported Sentiment Analysis Supported Statistical Modeling Supported Text Analytics Supported Insight Engines Features AI / Machine Learning Supported Augmented Analytics Supported Data Aggregation Supported Data Classification Supported Data Extraction Not Supported Data Source Connectors Not Supported Full Text Search Supported Intent Recognition Not Supported Multiple Data Sources Supported Search / Filter Supported Sentiment Analysis Supported
Integrations Microsoft 365 Supported Microsoft Excel Not Supported Microsoft PowerPoint Not Supported Qualtrics XM Platform Not Supported Voxco Survey Platform Not Supported View All 1 Integration		Integrations Microsoft 365 Not Supported Microsoft Excel Supported Microsoft PowerPoint Supported Qualtrics XM Platform Supported Voxco Survey Platform Supported View All 4 Integrations
Claim BrandMap® 10 and update features and information Claim BrandMap® 10 and update features and information