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About

Surf the Intent data wave. Bombora Company Surge® data identifies which businesses are actively researching your products and services, signaling when and what they want to hear from you. Bombora is an Australian Aboriginal word that means ‘a wave that forms over a submerged offshore reef or rock, sometimes breaking heavily and producing a dangerous stretch of broken water.’ We chose Bombora as our company name because it reflects both the sea of data we aggregate and the challenge in harnessing it. We value putting others first, flexibility, personal growth, leading by example, respect for ecosystems and data stewardship.

About

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B marketing and sales teams searching for an B2B sales and marketing solution

Audience

B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying.

Cons

  • Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Bombora
Founded: 2014
United States
bombora.com

Company Information

Demandbase
Founded: 2006
United States
demandbase.com

Alternatives

Alternatives

Terminus

Terminus

Terminus Software
Apollo

Apollo

Apollo.io
D&B Rev.Up ABX

D&B Rev.Up ABX

Dun & Bradstreet

Categories

Categories

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Data Discovery Features

Contextual Search
Data Classification
Data Matching
False Positives Reduction
Self Service Data Preparation
Sensitive Data Identification
Visual Analytics

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Integrations

Caugia
GTM OS
Hushly
Octane11
Reachdesk
SmallWorld
Truto
6sense
BambooBox
CelerData Cloud
G2 Buyer Intent
Intentomatic
Leadspace
LinkedIn
Oracle Maxymiser
Outreach
Triblio
VWO Testing
ZoomInfo GTM Studio

Integrations

Caugia
GTM OS
Hushly
Octane11
Reachdesk
SmallWorld
Truto
6sense
BambooBox
CelerData Cloud
G2 Buyer Intent
Intentomatic
Leadspace
LinkedIn
Oracle Maxymiser
Outreach
Triblio
VWO Testing
ZoomInfo GTM Studio
Claim Bombora and update features and information
Claim Bombora and update features and information
Claim Demandbase and update features and information
Claim Demandbase and update features and information