BluePlannerUpClear
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C-SmartCognizant
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About
BluePlanner, complete revenue management software for Consumer Goods Sales, Demand Planning, Finance, and Accounting professionals. Trade Promotion Management supports annual planning, execution, and analysis of accounts, with a full suite of financial and managerial approvals for each activity. CG Manufacturers use these detailed plans to control trade spending and assess the performance of their business. Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers. Integrated Business Planning provides capabilities to support annual operating plan definition, target settings, and sales and operation forecasts. More broadly, it facilitates the ongoing collaboration across sales, supply chain, finance and channel partners to optimize volumes and financial forecast and deliver against overall business objectives.
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
Fast Moving Consumer Goods Sales, Finance, Accounting, Demand Planning
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingDifferent packages and pricing. Contact us for more details.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationUpClear
Founded: 2007
United States
upclear.com
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Supported
Approval Workflow
Supported
Budgeting & Forecasting
Supported
Claims Management
Supported
Competitor Analysis
Supported
Compliance Management
Supported
Customer Management
Supported
Discount Management
Supported
Pricing Optimization
Supported
Promotion Calendar
Supported
Settlement Management
Supported
Trade Agreement Management
Supported
CPG Features
Customer Management
Supported
Electronic Data Interchange
Supported
Financial Accounting
Supported
Forecast / Demand Planning
Supported
Inventory Management
Not Supported
Lot Tracking
Not Supported
Pricing Management
Supported
Shopper Marketing
Supported
Trade Promotion
Supported
Demand Planning Features
Capacity Planning
Not Supported
Data Visualization
Supported
Historical Reporting
Supported
Inventory Optimization
Not Supported
Planned vs Actual Tracking
Supported
Product Introduction Planning
Supported
Promotions Management
Supported
Replenishment Management
Not Supported
Sales Forecasting
Supported
Supply Forecasting
Not Supported
Revenue Management Features
Competitor Analysis
Supported
Dynamic Pricing
Not Supported
For Airlines
Not Supported
For Hospitality Industry
Not Supported
Forecasting
Supported
Inventory Control
Not Supported
Price Optimization
Supported
Recommendation Engine
Not Supported
Yield Management
Not Supported
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Integrations
Boomi
Not Supported
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