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About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

About

Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. We enable Creative, Media and Data teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. With Smartly.io you can manage and run your social advertising in one central hub. Smartly.io centralizes campaign management so you can easily publish ads across formats and social platforms. Predictive algorithms automatically optimize your targeting, creatives, budgets, and bidding to ensure you reach the highest conversion rates.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Audience

Companies that need an ad platform to reach and engage their customers from a single workflow

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Company Information

Smartly.io
Founded: 2013
Finland
www.smartly.io

Alternatives

Alternatives

ADXL AI

ADXL AI

ADXL
AdEspresso

AdEspresso

Hootsuite Media

Categories

Categories

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Video Advertising Features

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Integrations

AppsFlyer
Facebook
Facebook Ads
Google Analytics
Instagram
Meta Ads
Snapchat
Adjust
Branch
Google Ads
Google Sheets
Hyros
Instagram Ads
Kochava
Pinterest
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

Integrations

AppsFlyer
Facebook
Facebook Ads
Google Analytics
Instagram
Meta Ads
Snapchat
Adjust
Branch
Google Ads
Google Sheets
Hyros
Instagram Ads
Kochava
Pinterest
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)
Claim Bïrch and update features and information
Claim Bïrch and update features and information
Claim Smartly.io and update features and information
Claim Smartly.io and update features and information