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About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

About

Opteo is a Google Ads optimization tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and can be implemented with a single click. Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimize ad schedules, get real-time alerts, analyze search terms and more. Opteo includes over 40 different optimizations.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Audience

Organizations that use Google Ads

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial

Pricing

$97.00/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Company Information

Opteo
Founded: 2013
United Kingdom
opteo.com

Alternatives

Alternatives

Adzooma

Adzooma

ClickTech Solutions
ADXL AI

ADXL AI

ADXL

Categories

Categories

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Google Ads
Slack
AppsFlyer
Facebook
Facebook Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Meta Ads
Rambox
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

Integrations

Google Ads
Slack
AppsFlyer
Facebook
Facebook Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Meta Ads
Rambox
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)
Claim Bïrch and update features and information
Claim Bïrch and update features and information
Claim Opteo and update features and information
Claim Opteo and update features and information