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About

Billo is the first-of-its-kind creator marketing platform that turns brand-creator partnerships into a measurable growth channel. It brings creative collaboration, testing, and scale into one data-fed workflow, so teams go from idea to winning ad without the guesswork. The system is built on insights from 326,000+ video ads with $505M in purchase value generated and $269M in ad spend. Those signals guide script angles and creator casting across UGC videos, creator posts, and ad partnerships on TikTok and Meta, so you launch smarter and learn faster. How it works is simple. You plan the brief, match with vetted creators, produce creator videos and UGC ads, test, then scale winners, all inside one platform. You launch with creators first and scale with paid once results are in. As you repeat the cycle, performance data flows back into the system, results compound and each new round gets easier to scale.

About

Creally automates the full influencer marketing workflow from creator discovery to closed deals. The platform uses theme-based search to find creators by actual content topics rather than keyword matches, improving relevance and response rates. A personalized Creally Score ranks creators using contextual fit, authenticity, and brand safety, learning from past collaborations to refine future recommendations. Performance Score benchmarking evaluates creators against others in the same niche using metrics like view-to-follower ratios and posting consistency. An AI Agent handles outreach, audience verification, and negotiations automatically, enabling teams to scale partnerships 10x–100x without adding headcount. Filtering options include geography, language, gender, and predicted age group. Negative keyword filtering excludes creators associated with sensitive topics for brand safety.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Ecommerce brands and agencies looking for UGC content

Audience

Marketing teams, brand managers, and agencies managing influencer partnerships. E-commerce, gaming, health, beauty, retail, and entertainment companies running creator campaigns. Organizations scaling influencer programs without adding headcount.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$99 per custom video ad
Free Version
Free Trial

Pricing

Contact us
Free Version
Free Trial

Reviews/Ratings

Overall 1.0 / 5
ease 2.0 / 5
features 2.0 / 5
design 3.0 / 5
support 1.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Quick money when things go right and clients have reasonable expectations. Unfortunately, far too often that is not the case. You are then taken advantage of.

Cons

  • A total waste of time and resources for the MANY clients who have expectations of a fully produced commercial VS what Billo actually offers. Then Billo will ALWAYS side with the client.

Pros & Cons from Real Users

Pros

  • Creally made my daily workflow much simpler. We work in the beauty industry and constantly look for new creators on Instagram and TikTok. It feels like we are closing almost twice as many placements in the same amount of time.

Cons

  • YouTube is not supported yet, which would be useful for us. It also took some time to fully understand how to set up filters and agents. In the beginning the workflow was not completely intuitive.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Billo
Founded: 2020
United States
billo.app/

Company Information

Creally
Founded: 2025
United States
creally.io

Alternatives

Icon

Icon

Icon AI

Alternatives

NextClip

NextClip

NextClip.net

Categories

Categories

Influencer Marketing Features

Campaign Management
CRM
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Integrations

Facebook
Instagram
TikTok

Integrations

Facebook
Instagram
TikTok
Claim Billo and update features and information
Claim Billo and update features and information
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Claim Creally and update features and information