Because vs. Optim'Match Comparison Chart

cside is a browser-layer security platform that gives you visibility for every visitor, human or agentic. Security, fraud prevention, privacy and compliance, all from a single script. Unlike traditional WAFs and server-side security tools, cside operates directly in the browser environment, monitoring every third-party script loaded on your pages in real time. This means threats that bypass your backend defences are caught at the point of execution. What cside does: Script Monitoring and Control: cside inventories, monitors, and enforces policy on every third-party JavaScript tag running on your site. 100% session coverage, no sampling. Every script. Every page load. Detect supply chain attacks, shadow scripts, and unauthorised tag injections before they reach your customers. PCI DSS 4.0.1 Compliance: cside is the fastest path to meeting PCI DSS 4.0.1 requirements 6.4.3 and 11.6.1. Automated script authorisation, tamper detection, and continuous monitoring satisfy QSA requirements without manual effort. Validated by VikingCloud. Device Intelligence: Persistent, privacy-safe device intelligence using 102+ signals and 40+ hashed attributes. 99.7% fingerprint accuracy enables fraud prevention, bot detection, and session continuity across logins, checkouts, and account actions. AI Agent and Bot Detection: Identify and classify AI crawlers, headless browsers, and automated agents interacting with your site. Protect pricing data, inventory, and content from scraping and abuse. Chargeback Evidence: Capture cryptographically verifiable session evidence at checkout to dispute fraudulent chargebacks. Reduce dispute losses without adding friction to genuine customers. Who uses cside: E-commerce retailers, payment service providers, digital agencies, travel and hospitality platforms, iGaming and betting operators, financial services firms, and SaaS companies managing PCI compliance, fraud risk, and client-side attack surface across high-traffic web environments. Deployment: One-line script tag. No proxy. No latency impact. Up and running in under 5 minutes. SOC 2 Type II certified. PCI SAQ-D validated.

ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Flowlens - built by a small business, designed for small businesses. Flowlens is end-to-end business management software designed specifically for growing SME manufacturers around the world. Whether you’re scaling production, managing complex supply chains, or improving customer service, Flowlens brings your people, processes, and data together in one connected platform. With Flowlens, you can: • Centralize your business information in one secure, cloud-based system • Manage customers, suppliers, and inventory with complete visibility • Streamline production and capacity planning • Automatically identify stock shortages and create purchase orders • Handle multi-level BOMs and production routings with ease • Manage unlimited SKUs across your product lines • Maintain traceability and quality compliance • Control multi-site and multi-level stock operations • Deliver exceptional after-sales service with full product history • Integrate seamlessly with Xero, QuickBooks and Sage.

Gaffa is a web scraping and browser automation API that gives developers full, real-browser control with a single API call no headless browsers, proxies, CAPTCHA handling, or scaling infrastructure to manage. JavaScript rendering is handled by default, so pages load exactly as they would for a real visitor. Gaffa supports web scraping, AI-powered structured data extraction, screenshot capture, PDF export, infinite-scroll handling, form filling, and converting any webpage into clean, LLM-ready Markdown for AI and RAG pipelines. A rotating residential proxy network ensures reliable access across geographies with automatic anti-bot bypass. Credits are charged only for actual browser execution time and bandwidth used, with no fixed infrastructure costs.

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

Checksum is a continuous quality platform that autonomously generates, runs, and maintains tests so engineering teams can ship AI-generated code without trading speed for reliability. Unlike copilots that wait for prompts, Checksum works as a background agent, detecting what needs testing, generating production-ready Playwright, and healing broken tests automatically. Seventy percent of failures resolve autonomously, keeping suites green without manual effort. Built on fine-tuned data from 1.5+ million test runs, Checksum covers every layer of the SDLC: end-to-end, API, and CI testing from a single platform. Tests are delivered as standard Playwright code, submitted as a PR to your repo. No vendor lock-in. Checksum integrates natively with Cursor, Claude Code, and 100+ coding agents via /checksum slash commands, so code is tested before a human ever reviews it. AI handles generation and healing on Checksum's cloud: no LLM tokens. The result: ship faster, with confidence.

LS Central is a global POS and operations platform for mid-market and enterprise retail, restaurant, hotel, pharmacy, and gas station businesses running multiple locations, countries, or channels. It combines POS, inventory, pricing and promotions, loyalty, eCommerce, workforce management, analytics, and financial operations in one system, so teams work from the same data. LS Central is ERP-agnostic. It integrates natively with Microsoft Dynamics 365 Business Central, and connects to SAP S/4HANA, Oracle, and Microsoft Dynamics through CentralConnect, LS Retail's own managed integration. The modular design lets businesses adopt only the capabilities they need and expand over time, with global templates for consistent processes and local rules for taxation, pricing, and compliance. AI-enhanced capabilities support demand forecasting, inventory optimization, promotion tracking, and operational reporting, with data synced in real time.

EazyStock is designed to remove the complexities of inventory planning and purchasing for wholesale distributors. EazyStock is a cloud-based software that is available for an affordable monthly subscription. Distributors gain access to a powerful and user-friendly system that easily connects to ERPs to provide improved demand forecasting and order purchasing recommendations. Extend your Enterprise Resource Planning (ERP) system easily with EazyStock to ensure you have optimized inventory levels, today and in the future.