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About

Ballast is a cold email platform for teams running one-to-one outbound campaigns from their own mailboxes. Users can connect Google Workspace, Gmail, Microsoft 365, or other SMTP/IMAP accounts; import leads; build multistep sequences with personalization and variants; and manage replies in a shared inbox. The platform includes mailbox warmup, sending schedules, domain checks, inbox-placement tests, bounce thresholds that can pause sending, and campaign analytics. Plans are priced by monthly email volume and include unlimited mailboxes and seats, API access, webhooks, and MCP tools. Teams can connect AI models for reply classification and drafting, configure Slack reply alerts, or automate workflows through n8n. CSV presets support lead imports from Apollo, Clay, Instantly, Smartlead, and Lemlist.

About

Start meaningful B2B relationships. Reach out and follow up across channels with an intuitive cold email tool. Always feel confident about your deliverability. Unique algorithm based on human behavior delivers 100% messages to the main inbox. Send only to verified email addresses – automatically checked in real time. Send personalized messages people will appreciate. Follow up using the best channel. Measure campaign’s success automatically. Our AI-powered system analyzes the replies and shows how many of them were positive. Get a clear picture of how effective your strategy is.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Ballast is built for agency owners, growth teams, and bootstrapped SaaS founders who need reliable cold email infrastructure. It is designed for those who have outgrown basic tools due to high contact-storage fees and need a more predictable, usage-based scaling model.

Audience

Sales teams that need a cold email solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$19/month
Starter is $19/month for 20,000 emails per month; Growth is $39/month for 50,000; Scale is $89/month for 150,000. Enterprise pricing is custom. Annual billing includes two months free. Plans advertise unlimited mailboxes and seats.
Free Version Not Supported
Free Trial Not Supported

Pricing

$59 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • Nothing. Never works and even bad customer service. Honestly I did not find anything that I liked about them.

Cons

  • One of the worst services I have ever seen. Clueless support agents -- Worst and rude support agents -- No refund policy. Once trapped and you are trapped -- Product does not work and not send emails -- They have some secret logs which they always point to when emails are not going -- ZERO technical support -- Features listed but most of them do not work -- Not at all easy to use

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Ballast
Founded: 2026
Romania
ballast.to

Company Information

Woodpecker
Founded: 2015
Poland
woodpecker.co

Alternatives

Alternatives

SalesTarget.ai

SalesTarget.ai

SalesTarget LLC
lemlist

lemlist

lempire

Categories

Cold Email Supported
Email Warmup Supported

Categories

Cold Email Supported
Email Warmup Supported
Mail Merge Supported
Sales Enablement Supported
Sales Engagement Supported

Sales Enablement Features

Collaboration Supported
Contact Management Supported
Content Management Supported
Document Management Not Supported
Goals / Quota Management Not Supported
Lead Management Supported
Meeting Management Not Supported
Performance Management Supported
Presentation Management Not Supported
Proposal Management Not Supported
Territory Management Not Supported
Training Management Not Supported

Integrations

Gmail Supported
Microsoft 365 Supported
Microsoft Outlook Supported
Slack Supported
Calendly Not Supported
Cursor Supported
Dubb Not Supported
ElectroNeek Not Supported
Google Workspace Supported
HubSpot Data Hub Not Supported
InTouch Tool Not Supported
LeadFuze Not Supported
LeadsBridge Not Supported
Maildoso Not Supported
Mailgun Not Supported
MillionVerifier Supported
Pipedrive Not Supported
RepliQ Not Supported
join.me Not Supported
n8n Supported

Integrations

Gmail Supported
Microsoft 365 Supported
Microsoft Outlook Supported
Slack Supported
Calendly Supported
Cursor Not Supported
Dubb Supported
ElectroNeek Supported
Google Workspace Not Supported
HubSpot Data Hub Supported
InTouch Tool Supported
LeadFuze Supported
LeadsBridge Supported
Maildoso Supported
Mailgun Supported
MillionVerifier Not Supported
Pipedrive Supported
RepliQ Supported
join.me Supported
n8n Not Supported
Claim Ballast and update features and information
Claim Ballast and update features and information
Claim Woodpecker and update features and information
Claim Woodpecker and update features and information