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About

Ballast is a cold email platform for teams running one-to-one outbound campaigns from their own mailboxes. Users can connect Google Workspace, Gmail, Microsoft 365, or other SMTP/IMAP accounts; import leads; build multistep sequences with personalization and variants; and manage replies in a shared inbox. The platform includes mailbox warmup, sending schedules, domain checks, inbox-placement tests, bounce thresholds that can pause sending, and campaign analytics. Plans are priced by monthly email volume and include unlimited mailboxes and seats, API access, webhooks, and MCP tools. Teams can connect AI models for reply classification and drafting, configure Slack reply alerts, or automate workflows through n8n. CSV presets support lead imports from Apollo, Clay, Instantly, Smartlead, and Lemlist.

About

Charm AI is an outbound sales platform to target prospects that want what you sell -- without spamming others. Launch hyper targeted cold email campaigns to maximize your interested response rate. Charm is a full-stack solution with: 1. Lead database, better than Apollo/RocketReach 2. Custom filters for lead qualification, better than Clay 3. AI enrichments for email templates 4. Unlimited email management, warmup, and sending Perfect for founders and CEOs looking to scale their weekly meetings with qualified prospects.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Ballast is built for agency owners, growth teams, and bootstrapped SaaS founders who need reliable cold email infrastructure. It is designed for those who have outgrown basic tools due to high contact-storage fees and need a more predictable, usage-based scaling model.

Audience

Startup founders and CEOs

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$19/month
Starter is $19/month for 20,000 emails per month; Growth is $39/month for 50,000; Scale is $89/month for 150,000. Enterprise pricing is custom. Annual billing includes two months free. Plans advertise unlimited mailboxes and seats.
Free Version Not Supported
Free Trial Not Supported

Pricing

$500/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Ballast
Founded: 2026
Romania
ballast.to

Company Information

Charm
Founded: 2024
United States
www.trycharm.ai/

Alternatives

Alternatives

Apollo

Apollo

Apollo.io

Categories

Cold Email Supported
Email Warmup Supported

Categories

AI Sales Tools Supported
Cold Email Supported
Sales Acceleration Supported
Sales Engagement Supported

Integrations

ChatGPT Supported
Claude Supported
Cursor Supported
Emdash Not Supported
Gemini Supported
Gmail Supported
Google Workspace Supported
Microsoft 365 Supported
Microsoft Outlook Supported
MillionVerifier Supported
Model Context Protocol (MCP) Supported
NeverBounce Supported
NoParam Supported
OpenAI Supported
Slack Supported
ZeroBounce Supported
n8n Supported

Integrations

ChatGPT Not Supported
Claude Not Supported
Cursor Not Supported
Emdash Supported
Gemini Not Supported
Gmail Not Supported
Google Workspace Not Supported
Microsoft 365 Not Supported
Microsoft Outlook Not Supported
MillionVerifier Not Supported
Model Context Protocol (MCP) Not Supported
NeverBounce Not Supported
NoParam Not Supported
OpenAI Not Supported
Slack Not Supported
ZeroBounce Not Supported
n8n Not Supported
Claim Ballast and update features and information
Claim Ballast and update features and information
Claim Charm and update features and information
Claim Charm and update features and information